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8 Steps to Solid Social Media Strategy

8 steps to a solid social media strategy

June 16, 2023

I’m Heather.
I'm a home staging expert, marketing nerd, and I'm passionate about helping social media marketing simple for stagers. 
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A solid social media strategy for home stagers and realtors is essential for growing on social media. With over 5 billion people on social media, 65% of the world's population is online, which continues to increase daily. Social media has been credited with increasing website traffic for over 75% of businesses, and 90% say it has improved their business exposure. It's, therefore, critical for home staging companies like yours to grow online. Creating a simple and consistent social media strategy for your home staging or real estate business is key.

The good news is that it doesn't have to be complicated. In this article, I'll walk you through eight steps to creating an effective social media strategy to help you create a consistent and effective social media presence that will attract potential clients and boost your brand. Let's dive in!

Social Media Strategy Tip #1: Create an Ideal Client Persona

Before you start posting to Instagram or Facebook, it's critical to understand who you're trying to reach. Are you targeting first-time homebuyers, luxury home sellers, or perhaps a specific niche market? Knowing these things will help you craft content that will resonate with your ideal audience, help you stand out as the expert in your niche, and convince them that you are the go-to expert to help them solve their challenges and meet their needs.

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Creating an ideal client persona will help get more out of your social media marketing

For example, if you specialize in staging or selling condos, imagine sharing posts featuring tips on making a small space look larger or adding value to a condo by creating multi-functional spaces to help prospective buyers better understand how they could use that space.

To really get to know your ideal client inside and out, I recommend using the Ideal Client Personal Workbook. It's an invaluable resource that helps you define your target audience, their preferences, and their pain points. Grab your copy here and start crafting content that resonates with your dream clients.

Social Media Strategy Tip #2: Create Compelling Content

Content is king, my friends! Don't start freaking out thinking I'm asking you to become a professional photographer or graphic designer – I'm not. To create a consistent (and compelling) content strategy, you must incorporate a mix of different kinds of content. You need content that will attract and engage your audience, like professional photos of your listings or stagings and reels showing the behind-the-scenes action that will draw your audience in. You need content that will nurture and educate your audience, like high-value tips, hacks, and carousels that dive deeper into topics your audience needs to learn about from you. And finally, you need content that converts them, like posts showing social proof of your services or posts that share your founder's story and why you are passionate about what you do.

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A mix of content like this will help you stand out online, build loyalty and trust for your brand, and generate more leads and sales. I use this strategy in my Social Stager Program, which provides a 60-day content plan designed to help home stagers, realtors, and decorators grow their businesses online.

Social Media Strategy Tip #3: Show Up Consistently

A consistent posting schedule to stay on your audience's radar is vital to growing on social media. Don't be a business that posts for a while and then ghosts on your audience – that's not cool! Regardless of whether you're posting three times a week or daily, set realistic goals and stick to them. Your followers will appreciate the consistent content and come to look for your posts. Not only that, but consistency will show that you're serious about your business which will also add credibility for your audience.

If you struggle with consistency, look for tools you can use to be consistent. Opt for scheduling tools like Buffer, Later, or Planoly to schedule your content to roll out even when working on other business tasks. Invest in some social media templates to save time and make it easy to create on-brand content that can be scheduled in minutes.

Social Media Strategy Tip #4: Create a Social Media Content Plan

The key to creating a successful social media strategy for home stagers and realtors who want to simplify social media creation is to create a content plan they can follow. By creating a social media content calendar or schedule, you can be intentional about your content and ensure that you share a mix of high-value posts that will help grow, nurture, and convert your audience. Additionally, by using a content calendar, you can delegate social media tasks to another team member or a social media manager who can help you implement your social media content strategy.

When you're creating a social media strategy for your home staging or real estate business, look for content calendar templates like this one to help you make content creation and planning super simple.

Social Media Strategy Tip #5: Engage and Interact

Social media is about building relationships, so don't be a silent lurker! A successful social media strategy for home stagers and realtors includes setting time aside to respond to comments, asking questions to your followers, and engaging with your audience. Show genuine interest in their thoughts and opinions. This creates a sense of community and trust, making people more likely to remember your brand when they need your services.

For example, when someone comments on your post about a beautifully staged living room, take the opportunity to respond to their comment in a DM to ask them what their favorite design style is or ask if they have any questions about staging their own home.

A successful social media strategy for home stagers and realtors will include an engagement strategy that teaches them exactly how to engage so that they can grow their audience, create relationships with their followers, and ultimately get more leads from social media.

Social Media Strategy Tip #6: Harness the Power of Hashtags

Hashtags are like the secret sauce of social media success. To create a winning social media strategy for home stagers or realtors, I always recommend researching popular hashtags relevant to your industry and incorporating them into your posts. Using hashtags effectively will help your content reach a wider audience and attract potential clients actively searching for your services. #winning

Social Media Strategy Tip #7: Collaborate and Network

Businesses that successfully grow online need help to do it. It takes a village to grow a business, so don't be afraid to team up with complementary professionals in your industry. Whenever I create a social media strategy for home stagers or realtors, I research their industry and create a list of potential businesses that would be a perfect fit for them to collaborate with. I then teach my clients how to build those partnerships so that we amplify their social media strategy.

Using cross-promotion as part of a social media strategy for home stagers is important to exposing their brand to new audiences and opening them up to opportunities for referrals and growth.

Social Media Tip #8: Track and Analyze

Part of any winning social media strategy for home stagers and realtors is to monitor your social media analytics to gauge what's working and what needs tweaking. Instagram and Facebook offer in-app insight tools that provide valuable engagement, reach, and demographics data. Third-party tools available through your scheduling tools will also provide robust and vital information on your social media that will help you better understand what content your audience loves and what they don't so that you can refine your content strategy accordingly.

Now that you're armed with the critical elements of an effective social media strategy, it's time to put them into action! Choose one or two tips to focus on initially and gradually incorporate more as you go along. Rome wasn't built in a day, nor will your social media empire!

Remember, building a successful social media presence takes time, dedication, and a sprinkle of creativity. But I have no doubt you've got what it takes to rock it! So take that first step and start implementing these tips today. Your dream clients are waiting to discover you and your fabulous home staging or real estate services.

And hey, if you're looking for extra support, check out my social media templates here. They're designed to help you create stunning posts that capture attention and engage your audience.

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