About

From a simple dream of wanting to create a business I was proud of to building one of the most successful and well-known staging companies in Canada, I learned the hard way how to build & market a business.

There were no manuals and very few resources on running or marketing a staging company. I had to learn how to do this myself. It often meant staging all day and then working on marketing at night.

Our success was a testament to not just the quality of designs we created but the marketing strategies I developed. Without both, my company would never have gotten the recognition it did. It was incredibly rewarding to achieve but after a decade of staging and a falling out with my business partner ... I started to dream of doing something else.

After retiring from staging, I took some time to figure out what came next. I'll admit, I didn't just fall into social media marketing. I invested time in learning how to hone my marketing skills (aka took a lot of courses), before I realized what my next step was.

All my business building experience, marketing know-how, and years spent in the staging industry made it a no-brainer to shift into helping home stagers level up their marketing. That's why today I leverage those skills and knowledge to help stagers - just like you - level up your marketing and show up with confidence online.

On those long days when I was both running and marketing my home staging business, I dreamed of marketing resources and services tailored specifically for my industry.  Resources that would save me time and enable me to create professional marketing assets. Today, I create those resources because I firmly believe that all stagers should know what to do and how to do it so they can market with strategy and show up in style.

Top: Xander my cat. Me with the love of my life. Left, me and boys (all 3 of them). Right: My whole family hamming it up - together.