Marketing for Home Stagers, by a Former Home Stager.

It all started with a dream—to create a home staging company that was not only well-known but also highly successful. In 2008, I launched Rooms in Bloom Home Staging & Design Inc., which quickly became one of the top staging firms in Canada, earning multiple awards for staging excellence.

Back then, marketing a home staging business wasn’t as straightforward as it is today. There were no step-by-step guides, no plug-and-play resources—just a lot of trial and error. I spent my days staging and my nights figuring out how to market my business effectively. Through strategic branding, a strong online presence, and targeted marketing, I turned my business into a recognizable, trusted brand.

But after a decade of hands-on staging, the physical demands took their toll. I started dreaming of a new way to channel my expertise—one that would allow me to help other stagers build strong, profitable brands with compelling marketing and professional online presence.

When I retired from staging, I knew I wanted to continue making an impact in the industry. But I didn’t just fall into marketing—I invested time, took courses, and honed my skills to ensure I could deliver real value.

It became clear that my experience in business building, branding, and marketing was exactly what home stagers needed. I saw so many talented professionals struggling to market themselves effectively, and I knew I could help. Today, I specialize in helping stagers develop a brand that stands out, build a website that works for them, and create strategic marketing plans that drive real results.

Back when I was running my staging business, I wished for branding tools and website templates designed specifically for home stagers—resources that could save time while maintaining a polished, professional image. Now, I create those resources because I believe every home stager deserves a standout brand, a high-converting website, and a marketing strategy that simplifies business growth.

Top: Xander my cat. Me winning the 2014 RESA Designer of the Year award. Left, me and boys (all 3 of them). Right: My whole family hamming it up - together.