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Powerful Instagram Strategies for Home Stagers

The Social Stager Bog: Instagram Strategies for Home Stagers

July 21, 2023

I’m Heather.
I'm a home staging expert, marketing nerd, and I'm passionate about helping social media marketing simple for stagers. 
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Social media is where your clients are. This is why it’s essential to learn Instagram strategies for home stagers so that you can leverage the power of that platform to get more leads and sales. Instagram is a powerful platform for home stagers and interior designers because it’s inherently visual and this gives you an edge because you can easily showcase not just your portfolio, but also a wide range of content that will help your brand stand out online. Today, it’s never been easier to leverage Instagram for home stagers or get more leads with TikTok for your real estate marketing. But to truly harness the power of social media and attract your dream clients, you need a solid content plan and engagement strategy. Here’s a step-by-step guide to help you leverage the power of social media and attract your ideal audience.

Instagram Strategy #1: Define Your Social Media Goals

Before you start posting, it’s essential to define your social media goals. Are you looking to grow your audience, drive more engagement, or generate sales? Once you have a clear plan, you can tailor your content to meet those goals. For instance, if your goal is to grow your audience, you might focus on creating more engaging content as part of your content plan, thereby increasing your reach on Instagram and attracting new followers to your account.

Knowing your goals is critical for the next step – creating a content plan.

Instagram Strategy #2: Create a Content Plan

Your content is the heart of your social media strategy. It’s what attracts followers, engages them, and ultimately converts them into clients. A good social media content plan includes a mix of different types of posts:

  • Engaging Content: Show off your work with before & after photos, behind-the-scenes reels, and posts sharing your mission and passion for your work. These posts draw people in and make them want to see more of what you do.
  • Educational Content: Share your expertise with infographics, Q&A posts, or live videos. This type of content positions you as an expert and provides value to your followers, making them more likely to turn to you when they need a home stager.
  • Conversion Posts: These posts highlight your services and show the results you can achieve. They might include testimonials, case studies, or posts that walk people through your staging process.

Creating a content plan that includes a mix of these types of posts is crucial for maintaining consistency and meeting your Instagram goals.  Using Instagram for home stagers or realtors requires knowing who your ideal audience is and creating a content plan to attract them.

Instagram for home stagers

For many small business owners in the home staging or real estate industries, who are new to their business or who don’t have a lot of social media marketing experience, it’s good to use tools to help you get started. Leveraging Instagram for home stagers or realtors is much easier when you know how to supercharge your social media presence or use tools like our social media templates. These resources can take the overwhelm out of figuring out how to create a content plan for their home staging business.

Instagram Strategy #3: Develop an Engagement Strategy

Content is only half the equation. An engagement strategy is critical to growing your following, attracting your dream clients, and getting leads from social media. Engaging consistently can look like responding to comments, engaging with other users’ posts, or hosting Instagram Live sessions to connect with your audience.

Getting social on social media helps humanize your brand, build brand awareness, and foster deeper connections with your audience. Taking the time to dive deeper into topics in your Stories and talk to your followers, and ask relevant questions will help you grow on social media and leverage Instagram to get more clients online. Learning engagement strategies that will help you do these things, plus selling your services through Stories, is a critical aspect of leveraging Instagram to grow your business. In my Social Stager program, I teach you how to do this so you can get more leads and referrals online.

If you’re a home stager or realtor who needs to learn how to master Instagram or are new to social media, please ask for help. Getting support from a pro will save you the frustration of trying to figure it out on your own and supercharge your Instagram account.

When my student Marie (a new home stager with little Instagram experience) implemented the content + engagement strategy in my Social Stager program, she saw a 500% increase in engagement in just 30 days. She also got 10K views on her first-ever reel and started getting inquiries for her services through Instagram. When you know the steps to take, using Instagram for home stagers and realtors can be much less daunting.

Instagram Strategy #4: Use the Right Tools

There are several tools available that can help you manage your social media content and engagement. Scheduling tools like Buffer, Later, or Planoly can help you plan and schedule your content in advance. This ensures you consistently post content, even when busy with other tasks.

Beyond apps, using a social media content planner will help simplify your social media content strategy and make content planning that much easier. These planners will help you define your marketing objectives, map out your content plan, and reach your marketing goals.

Instagram strategies for home stagers

Instagram Strategy #5: Measure, Tweak, Repeat

Finally, tracking your progress and adjusting your strategy as needed is essential. If you want to get the most out of your social media marketing, then you need to be measuring your results. This means analyzing which posts resonate with your audience and getting the most engagement so you can create more posts in a similar vein. The more you pay attention to your stats, the better you’ll understand what kind of content you need to create to get the results you want.

All social media platforms provide Insights that include valuable data about your posts and your audience. You can see which posts get the most engagement when your audience is most active and more. Use this data to refine your content plan and engagement strategy.

Instagram Strategy #6: Leverage Instagram Stories

Don’t underestimate the impact that Instagram Stories can have on helping you foster deeper connections and relationships with your audience. Instagram Stories are perfect for sharing day-to-day updates, giving your followers a peek behind the scenes at what you’re doing or new products or services you’re offering. I love them as a means for my home staging and real estate clients to show their fans what a day in the life looks like. Stories are designed to be more casual and are the perfect way to keep your audience engaged between your more polished and planned-out posts.

Instagram Strategy #7: Use Hashtags Wisely

Hashtags are a powerful tool to help increase the visibility of your posts and extend your reach on Instagram. That said, you can’t just add any hashtags you want to your post (especially if you don’t want Instagram to label your posts as “spam” and put you in IG jail). This is why I encourage you to research hashtags for your niche and which best describe your ideal or dream client. Ensure that they are relevant to your industry and to what your post is about.

When our team works with clients, part of our process is to do hashtag research and create an extensive list of hashtags that can be used to help my client’s content get broader reach and be seen by a wider audience.

Instagram Strategy #8: Collaborate with Other Industry Experts

To extend your reach on social media and get in front of more people, I strongly recommend teaming up with other industry experts or local businesses. You can collaborate with them for a live Q&A session, a joint project like a giveaway, or even just a shoutout. All of these actions, when done with the other businesses reciprocating, will amplify your reach and boost your visibility. Not only that, but by implementing this strategy, you can introduce your services to a broader audience and boost credibility and visibility around your brand.

Remember, attracting your dream clients on social media doesn’t happen overnight. It takes time, effort, and a lot of trial and error. But with a solid content plan, an engagement strategy, and the right tools, you can use social media marketing to grow your home staging or real estate business and attract your ideal clients. Leveraging the power of Instagram for home stagers and realtors is much easier than you think when you know the steps to take.

If you’re interested in learning how to supercharge your social media content and dial in your ideal customer, check out my Free 5-Day Supercharge Your Social Media Presence Challenge, which will help you master social media and stand out in your industry.

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