Done-for-you content plans, social media templates, marketing tools, and support.
At The Social Stager Club, you get a simple marketing system built for home stagers, with monthly content plans that take the guesswork out of what to post. So you can show up consistently, position yourself as a staging expert, and attract the right clients.
Whether you're new to marketing or you're tired of DIY'ing your social media, the Club can help. As a member, you'll get the strategy, structure, and ready-to-use content you need to market your staging business with confidence and ease.
You Didn't Start Your Staging Business to
on Social Media
Business to
on Social Media
You Didn't Start Your Staging
Marketing Your Staging Business Felt Easy
Imagine waking up on a Monday morning and already knowing exactly what you're posting on social media that week. No panic. No second-guessing. Just confidence.
Imagine your inbox filling with inquiries from realtors who love how you show up online. Your content is clear. Your content is clear, your brand looks polished. And you're booked out, not because you posted more, but because you posted with purpose.
That's what happens when you have a strategy. That’s what happens inside The Social Stager Club.
real talk:
Posting Pretty Pictures Isn't a Marketing Strategy.
We see it all the time—home stagers posting beautiful photos, crossing their fingers and hoping the right client finds them. But without strategy, consistency, or clear messaging, even the most stunning Instagram feed won't help you book more clients.
We're not here to give you templates or content. We're here to help you market intentionally—and build a memorable home staging brand that gets you booked, busy, and thriving.
HOLDING YOU BACK
LET'S TALK ABOUT WHAT'S REALLY
Stuck wondering what to post everyday ... and then avoiding it altogether.
Feeling defeated because you're doing “all the things” and getting zero engagement or results.
Burning out trying to “be consistent” without a plan, tools, or resources.
You've got the talent. You've got the staging projects. But when it comes to actually marketing your staging business?
You might be:
You're not lazy— you’re just trying to market without a system. That's where The Social Stager Club comes in.
Introducing
The Social Stager Club
A marketing membership created exclusively for home stagers who want to increase their visibility, attract better clients, and stay consistent on social media without wasting hours trying to figure it out alone.
You don’t need to do more. You need a plan that works.
Whether you're trying to show up online with more confidence or you're ready for a complete marketing system, The Social Stager Club gives you the content, tools, and strategy you need to stand out and get booked.
What You Get Inside the Membership
Here's what you get when you join the Club:
vip only chatgpt prompt library
Use our custom prompt framework and ChatGPT prompt library to quickly and easily create better marketing content for your brand.
monthly marketing plans in trello
Flexible and easy to use— follow the ready-made plan or customize your own using the content bank.
Editable Canva Templates
Beautiful, strategic graphics (including Reels) that you can brand, tweak, and post quickly.
Plug-and-Play Captions
Pre-written captions designed to connect with your audience, position you as the go-to stager, and generate leads.
monthly marketing guide or mini-training
Tools and guidance to help you better understand how to market your business with confidence.
vip only blog + email outlines
Create thought-leader content and nurture your subscribers to build trust and drive more inquiries.
ongoing support + office hours (vip only)
Get access to our supportive community + book time with Heather to get the marketing support you need, when you need it.
How It Works
join the club
Select the membership level that fits your needs. Sign up and get immediate access to the content and resources.
download the content
Open your monthly content plan, templates, and guides. Everything is organized and ready for you to use.
customize & post
Tweak your templates, captions, and visuals to fit your brand. Upload to your scheduler and post confidently each week.
Why Join the Social Stager Club?
You'll know exactly what to post each week
You'll save hours writing captions or planning content
You'll attract better clients with strategic marketing
You'll show up consistently without feeling overwhelmed or burned out
You'll build a brand that stands out in your market & positions you as an expert
“This system has transformed how we do social media. Now we're getting raves from the realtors we work with and getting told our social media is what made them decide to work with us.”
- amy s., Home Stager
“These resources are awesome! They will save me so much time to create! I love the entire look and if you need to edit them, its super easy. Thank you so much!”
- Mary, Home Stager
“The Social Stager program has been so helpful. Before, I had no idea what to post but now with her content plan, pre-written captions & beautiful templates, I'm able to post consistently. I'm getting so much more engagement and I really love how she explains exactly how use Instagram so I can grow my account and get more leads.”
- heather, Home Stager
“I joined the Social Stager because I had no idea how to market my home staging business. I was blown away by how easy Heather has made it for me to post on social media. It only took me half an hour to get my posts ready and scheduled for the next two weeks!”
- amanda, Home Stager
“The Social Stager was a huge help for my Instagram and Facebook pages. It was so helpful to be given a plan with content ideas I would never have thought of on my own. This program has been a great tool for me!”
- kristy, Home Stager
“Great program. The content plan with daily prompts, captions, and social media graphics has made it super easy for me to post on social media. Plus, the engagement strategies have gotten me far more likes, follows and comments than I ever got before. Thank you!”
- monique, Home Stager
melissa finally started getting results
“I tried other marketing programs that didn't work. This one was different because it's actually for home stagers. I'm finally getting results.”
Melissa had tried many other marketing programs and followed tons of generic marketing advice—with no results. After following the Social Stager content plan she finally started getting engagement, follows, and leads for her staging business.
shaina finally had some free time again
“Working with Blaire was one of the best decisions I've made in my business. It's literally been game-changing.”
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want to stop
join the club.
hating Marketing?
Literally.
You’re not alone — a lot of stagers feel overwhelmed marketing their business, especially online. Cue the hatred for having to post content, especially when you don't have a clue what to say or post. Listen, I get it.
But here’s what I know:
You don’t need to post more.
You don’t need to reinvent the wheel every week.
You don’t need to figure this all out by yourself.
You just need a plan. A strategy. A system.
And that’s what The Social Stager Club gives you.
Whether you’re brand new to marketing or you’ve been posting for years, this membership was designed to meet you where you’re at — and help you grow from there.
You’ve got the talent. Let’s build the brand to match. I've got you.
Join now.
Cancel anytime.
Rejoin when you realize we make
marketing your staging business
Rejoin when you realize we make marketing your staging business
easy, peasy.
Choose Your Membership
Whether you want a done-for-you monthly content plan or a complete marketing system with ongoing support, there’s a membership tier that meets you where you’re at.
canva template library (reels, pinterest, email, social media)
exclusive Chatgpt prompt library & signature prompt process
a monthly vip exclusive marketing resource or bonus
blog post + email newsletter outlines each month
access to the vip vault of strategy tools + resources
private community
monthly office hours + marketing coaching
you get everything in essentials, plus:
Marketing VIP
or get 2 months free when you choose the annual plan.
or get 2 months free when you choose the annual plan.
Social Media Essentials
For the home stager who wants simple, strategic content to stay consistent and attract more clients.
For the home stager who wants a complete marketing system, a deeper strategy, and ongoing support.
monthly marketing resource such as a guide, workbook or action plan
monthly mini-training to help you improve your marketing
bonus tools: hashtag bank, ig profile optimization guide + more
20+ Pre-planned posts per month with captions
monthly content plan in trello
canva carousel + post templates
talking reel scripts for thought leader content
canva reel templates + covers
Frequently Asked Questions
Is the membership price prorated if I join near the end of the month?
Can i see examples of what members are creating with the club content?
If i join mid-month, will I miss out on anything?
can i share this with my va or marketing team?
do you offer refunds?
what if i'm already fully booked?
i'm just getting started - is this right for me?
what if i don't use trello or notion?
will i get access to past content?
can i cancel anytime if it's not for me?
how is this different from templates?
how is this different from buying templates?
Templates are great, but they only take you so far. The Club isn't just focused on templates, it's focused on giving you the tools and strategies to market your staging business on multiple platforms and in multiple ways.
Yes, templates are a part of each content drop to help make content creation more straightforward, but they are only one small piece of what you get inside the Club.
back
can i cancel anytime?
Yes! You’re free to cancel anytime before your next renewal date. Just keep in mind that Payhip removes access as soon as you cancel your membership. If you want to keep your access until the end of your current billing period, wait to cancel until closer to your renewal date.
back
will i get access to past content?
You’ll always get access to the current month’s content plus the previous quarter’s content. This means you’ll have a rolling library of the last 3 months available at all times.
Older content is retired to keep things organized and make sure you’re always focused on the most relevant, up-to-date marketing.
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what if i don't use trello, Canva or notion?
We use Trello and Notion to deliver your content because they’re free, user-friendly tools that make it easy for you to access everything in one place — no tech headaches required.
You’ll need a free Trello account to access your content plans. You'll need a Canva account to access your templates.
All other resources will be located inside the membership for you to download.
VIP members will also need a free Notion account to explore the Prompt Library.
All platforms work on desktop and mobile, and you’ll receive clear instructions to help you get set up quickly.
back
i'm just getting started— is this right for me?
Yes — in fact, that’s exactly why this Club exists. Most stagers start their business with a passion for design, but little to no training in marketing strategy. And no matter what program or certification they completed, this piece often gets left out.
The Social Stager Club helps you skip the guessing phase. With tools, templates, and guidance built specifically for home stagers, you’ll be marketing smart from the start — not playing catch-up.
Plus, as a new VIP member, you’ll get access to our special “Launch Your Home Staging Brand” campaign kit — a step-by-step toolkit to help you introduce your business and show up with confidence from day one.
back
what if i'm already fully booked?
First of all — amazing! But if your marketing right now is just reposting portfolio photos or following what other stagers are doing, you’re missing out on a huge opportunity.
The Social Stager Club helps you build a memorable brand — one that’s recognizable, shareable, and positioned to grow with you. If you’re ready to stop blending in and start marketing like the premium service provider you are, this is your next step.
back
do you offer refunds?
Because this membership includes instant access to digital resources and downloadables, all sales are final and non-refundable.
That said, this isn’t just a collection of templates. It’s a strategic marketing system built by a marketing expert and former home stager, and we think you’re going to love what’s waiting inside.
back
can i share this with my assistant or marketing team?
Yes — many stagers use the Club to streamline marketing workflows with their team. Whether you have a VA, social media manager, or a team member helping you grow, the templates, captions, and strategy guides can all be shared internally.
You’re welcome to share Club materials with your social media manager or VA, as long as it’s for your business only. All content is copyrighted and cannot be distributed, resold, or used for client work outside of your company.
back
If i join mid-month, will I miss out on anything?
No. You’ll get instant access to everything released for the current month, plus the previous quarter’s content. Nothing is tied to specific join dates, and you won’t miss out by joining mid-month. New content drops at the start of each month, and your access updates automatically.
back
Is the membership price prorated if I join near the end of the month?
No. Your membership isn’t tied to the calendar month. You’re billed based on the day you join, and your quarterly or annual renewal will follow that same schedule. You’ll get full access to the current month’s content no matter when you join.
back
can i see examples of what members are creating with the club content?
Since every stager customizes their templates and content to reflect their unique brand, I don’t share member accounts publicly — it’s important to keep their creative work private.
But if you’d like to get a feel for the tools and guidance you’ll find inside, you can try the free Home Staging Starter Kit, which includes a 5-day content plan and templates straight from the Club.
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A Final Word From Heather
Before you go, I want to say this:
I remember exactly what it felt like to be in your shoes. When I started my home staging business, I wasn't just learning how to stage— I was learning how to run a business and market it too. And truthfully? That part was hard.
I spent way too many late nights after long days on installs, trying to figure out what to post, what to write, and how to get clients to notice me. I missed dinners with my family, stayed up far too late writing blog articles, and wasted hours spinning my wheels trying to “be consistent” online.
I created The Social Stager Club because I wish something like this had existed when I started. Something to give me a plan. Tools. Templates. Support. A way to show up like the expert I was — without burning out in the process.
If you’re ready to stop guessing and finally market with confidence, I’d love to welcome you inside the Club.
on my heart
Let's make marketing fun again.
