Done-for-you content plans, social media templates, marketing tools, and support.
At The Social Stager Club, you get a simple marketing system built for home stagers, with monthly content plans that take the guesswork out of what to post. So you can show up consistently, position yourself as a staging expert, and attract the right clients.
Whether you're new to marketing or you're tired of DIY'ing your social media, the Club can help. As a member, you'll get the strategy, structure, and ready-to-use content you need to market your staging business with confidence and ease.
VIP members also get a monthly Marketing Clarity call to ask questions and get the guidance they need to stay on track with their marketing.
You Didn't Start Your Staging Business to
on Social Media
Business to
on Social Media
You Didn't Start Your Staging
Marketing Your Staging Business Felt Easy
Imagine waking up on a Monday morning and already knowing exactly what you're posting on social media that week. No panic. No second-guessing. Just confidence.
Imagine your inbox filling with inquiries from realtors who love how you show up online. Your content is clear, your brand looks polished. And you're booked out, not because you posted more, but because you posted with purpose.
That's what happens when you have a strategy. That’s what happens inside The Social Stager Club.
real talk:
Posting Pretty Pictures Isn't a Marketing Strategy.
We see it all the time—home stagers posting beautiful photos, crossing their fingers and hoping the right client finds them. But without strategy, consistency, or clear messaging, even the most stunning Instagram feed won't help you book more clients.
We're not here to give you templates or content. We're here to help you market intentionally—and build a memorable home staging brand that gets you booked, busy, and thriving.
HOLDING YOU BACK
LET'S TALK ABOUT WHAT'S REALLY
Stuck wondering what to post everyday ... and then avoiding it altogether.
Feeling defeated because you're doing “all the things” and getting zero engagement or results.
Burning out trying to “be consistent” without a plan, tools, or resources.
You've got the talent. You've got the staging projects. But when it comes to actually marketing your staging business?
You might be:
Marketing doesn't have to feel hard — you just need a system to help you reduce overwhelm and get better results from marketing. That's where The Social Stager Club comes in.
Introducing
The Social Stager Club
A marketing membership created exclusively for home stagers who want to increase their visibility, attract better clients, and stay consistent on social media without wasting hours trying to figure it out alone.
You don’t need to do more. You need a plan that works.
Whether you're trying to show up online with more confidence or you're ready for a complete marketing system, The Social Stager Club gives you the content, tools, support, and strategy you need to stand out and get booked.
What You Get Inside the Membership
Here's what you get when you join the Club:
vip only chatgpt prompt library
Use our custom prompt framework and ChatGPT prompt library to quickly and easily create better marketing content for your brand.
monthly marketing plans in trello
Flexible and easy to use— follow the ready-made plan or customize your own using the content bank.
Editable Canva Templates
Beautiful, strategic graphics (including Reels) that you can brand, tweak, and post quickly.
Plug-and-Play Captions
Pre-written captions designed to connect with your audience, position you as the go-to stager, and generate leads.
monthly marketing guide or mini-training
Tools and guidance to help you better understand how to market your business with confidence.
vip only blog + email outlines
Create thought-leader content and nurture your subscribers to build trust and drive more inquiries.
monthly marketing clarity calls + private community (vip only)
Get access to our supportive community + get the support and clarity you need every month in our group coaching calls. So you never feel like you're marketing on your own.
How It Works
join the club
Select the membership level that fits your needs. Sign up and get immediate access to the content and resources.
download the content
Open your monthly content plan, templates, and guides. Everything is organized and ready for you to use.
customize & post
Tweak your templates, captions, and visuals to fit your brand. Upload to your scheduler and post confidently each week.
Why Join the Social Stager Club?
You'll know exactly what to post each week
You'll save hours writing captions or planning content
You'll attract better clients with strategic marketing
You'll show up consistently without feeling overwhelmed or burned out
You'll build a brand that stands out in your market & positions you as an expert
Get 5 Days of Free Content
Get five days of content planned for you including templates and done-for-you captions. Everything you need to help you show up with confidence this week!
We've planned your content so you don't have to. Just download, customize, and post!
Grab Your Free Week of Social Media Content
“This system has transformed how we do social media. Now we're getting raves from the realtors we work with and getting told our social media is what made them decide to work with us.”
- amy s., Home Stager
“These resources are awesome! They will save me so much time to create! I love the entire look and if you need to edit them, its super easy. Thank you so much!”
- Mary, Home Stager
“The Social Stager program has been so helpful. Before, I had no idea what to post but now with her content plan, pre-written captions & beautiful templates, I'm able to post consistently. I'm getting so much more engagement and I really love how she explains exactly how use Instagram so I can grow my account and get more leads.”
- heather, Home Stager
“I joined the Social Stager because I had no idea how to market my home staging business. I was blown away by how easy Heather has made it for me to post on social media. It only took me half an hour to get my posts ready and scheduled for the next two weeks!”
- amanda, Home Stager
“The Social Stager was a huge help for my Instagram and Facebook pages. It was so helpful to be given a plan with content ideas I would never have thought of on my own. This program has been a great tool for me!”
- kristy, Home Stager
“Great program. The content plan with daily prompts, captions, and social media graphics has made it super easy for me to post on social media. Plus, the engagement strategies have gotten me far more likes, follows and comments than I ever got before. Thank you!”
- monique, Home Stager
The Content Library
take a peek inside
melissa finally started getting results
“I tried other marketing programs that didn't work. This one was different because it's actually for home stagers. I'm finally getting results.”
Melissa had tried many other marketing programs and followed tons of generic marketing advice—with no results. After following the Social Stager content plan she finally started getting engagement, follows, and leads for her staging business.
shaina finally had some free time again
“Working with Blaire was one of the best decisions I've made in my business. It's literally been game-changing.”
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want to stop
join the club.
hating Marketing?
Literally.
You’re not alone — a lot of stagers feel overwhelmed marketing their business, especially online. Cue the hatred for having to post content, especially when you don't have a clue what to say or post. Listen, I get it.
But here’s what I know:
You don’t need to post more.
You don’t need to reinvent the wheel every week.
You don’t need to figure this all out by yourself.
You just need a plan. A strategy. A system.
And that’s what The Social Stager Club gives you.
Whether you’re brand new to marketing or you’ve been posting for years, this membership was designed to meet you where you’re at — and help you grow from there.
You’ve got the talent. Let’s build the brand to match. I've got you.
Join now.
Cancel anytime.
Rejoin when you realize we make
marketing your staging business
Rejoin when you realize we make marketing your staging business
easy, peasy.
Choose Your Membership
Whether you want a done-for-you monthly content plan or a complete marketing system with ongoing support, there’s a membership tier that meets you where you’re at.
canva template library (reels, pinterest, email, social media)
exclusive Chatgpt prompt library & signature prompt process
a monthly vip exclusive marketing resource or bonus
blog post + email newsletter outlines each month
access to ongoing marketing training, tools + resources
private community
monthly group coaching + support
Quarterly masterclasses with guest speakers
you get everything in essentials, plus:
Marketing VIP
or get 2 months free when you choose the annual plan.
or get 2 months free when you choose the annual plan.
Social Media Essentials
For the home stager who wants simple, strategic content to stay consistent and attract more clients.
For the home stager who wants a complete marketing system, a deeper strategy, and ongoing support.
monthly marketing resource such as a guide, workbook or action plan
monthly mini-training to help you improve your marketing
bonus resources + trainings: The smart Instagram engagement strategy, how to get leads from ig stories, how to systemize your marketing + more!
20+ Pre-planned posts per month with captions
monthly content plan in trello
canva carousel + post templates
talking reel scripts for thought leader content
canva reel templates + covers
Frequently Asked Questions
Do you offer refunds?
Can I cancel anytime?
Can I see examples of how members use the content?
What if I don’t use Trello, Canva, or Notion?
How is this different from buying templates?
can i share this with my assistant or marketing team?
Is the membership price prorated if I join near the end of the month?
what if i'm already fully booked?
i'm just getting started— is this right for me?
If I join mid-month, will I miss anything?
Will I get access to past content?
How does content access work for monthly, quarterly, and annual memberships?
How does content access work for monthly, quarterly, and annual memberships?
Monthly members receive access to one month of content at a time. Each month, new content becomes available and replaces the previous month’s content.
Quarterly and annual members receive access to a rolling three months of content. This means you can view and work from the current month plus the two previous months at any given time. As new content is released, the oldest month rolls off.
This structure is intentional and designed to keep the focus on consistent, current content rather than creating overwhelm with a large back library.
back
Will I get access to past content?
Access to past content depends on your membership type.
Monthly memberships do not include access to past months once a new month begins. Quarterly and annual memberships include access to the current month plus the two previous months on a rolling basis.
This approach helps keep the content focused, relevant, and easier to implement.
back
If I join mid-month, will I miss anything?
No. When you join, you receive immediate access to the current month’s content, regardless of the date you join.
Each month’s content is designed to be flexible, so you can jump in at any point and still use it effectively for your business.
back
i'm just getting started— is this right for me?
Yes — in fact, that’s exactly why this Club exists. Most stagers start their business with a passion for design, but little to no training in marketing strategy. And no matter what program or certification they completed, this piece often gets left out.
The Social Stager Club helps you skip the guessing phase. With tools, templates, and guidance built specifically for home stagers, you’ll be marketing smart from the start — not playing catch-up.
back
what if i'm already fully booked?
First of all — amazing! But if your marketing right now is just reposting portfolio photos or following what other stagers are doing, you’re missing out on a huge opportunity.
The Social Stager Club helps you build a complete marketing system, especially if you join as a VIP. This is invaluable as you get busier and need to bring on a VA or social media manager.
It is also helpful for maintaining consistency without spending hours creating content, which can be especially valuable when your schedule is packed.
back
Is the membership price prorated if I join near the end of the month?
No. Membership pricing is not prorated.
When you join, you receive immediate access to the current content and all included resources for your membership tier. Billing then continues based on your selected cycle.
back
can i share this with my assistant or marketing team?
Yes. One membership can be shared with one assistant or team member who actively supports your business.
Sharing the content outside of your business, reselling it, or distributing it to multiple clients or teams is not permitted.
back
How is this different from buying templates?
Templates give you a starting point.
The Club gives you a strategy, a content plan, beautifully designed templates + marketing resources, tools, and trainings to help you purposefully market your home staging business.
We help you build a marketing system for your business and provide the support you need, when you need it.
back
What if I don’t use Trello, Canva, or Notion?
The Club is built around Trello and Canva.
You will need a free Trello account to access the content boards and a free Canva account to use the templates.
VIP resources also include Notion, so VIP members will need a free Notion account as well.
If you are new to any of these tools, I include simple instructions inside the member area to help you get set up.
back
Can I see examples of how members use the content?
Yes. The sales page includes examples of customized posts, carousels, and reels so you can see examples of the type of content you'll get in the Club.
These examples are meant to show how flexible the content is, not how it must look or sound.
back
Can I cancel anytime?
Yes. You can cancel your membership at any time through your Payhip account.
Memberships renew automatically unless canceled before the billing date. Once a membership is canceled, access to the Club ends immediately.
back
Do you offer refunds?
Due to the digital nature of the content in the Club, refunds are not offered. This applies to all memberships, renewals, and digital products.
If you cancel your membership, access ends immediately. For this reason, we recommend canceling close to the end of your billing cycle and downloading any content you want to keep before canceling.
back
A Final Word From Heather
Before you go, I want to say this:
I remember exactly what it felt like to be in your shoes. When I started my home staging business, I wasn't just learning how to stage— I was learning how to run a business and market it too. And truthfully? That part was hard.
I spent way too many late nights after long days on installs, trying to figure out what to post, what to write, and how to get clients to notice me. I missed dinners with my family, stayed up far too late writing blog articles, and wasted hours spinning my wheels trying to “be consistent” online.
I created The Social Stager Club because I wish something like this had existed when I started. Something to give me a plan. Tools. Templates. Support. A way to show up like the expert I was — without burning out in the process.
If you’re ready to stop guessing and finally market with confidence, I’d love to welcome you inside the Club.
on my heart
Let's make marketing fun again.
