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the social stager club

Build brand authority. generate leads. become the expert in your market.

The Only Sales + Marketing Membership

Home Stagers

for

Most stagers have never been taught how to market their business in a way that actually gets you clients. Post pretty photos? Yes. Market purposefully to build brand awareness, position yourself as an expert, and get leads? No.

The Social Stager Club is a sales + marketing membership built exclusively for home stagers — designed to help you build your brand foundation, attract clients online through strategic content marketing, and develop a lead generation system that keeps your business consistently booked.

We Teach You How to Market Your Home Staging Business

We Teach You How to Market Your Home Staging Business 

You Already Know how to Stage.

this isn't just another content membership

This isn't for the stager who just wants content to post. Or pretty templates for her feed.

It's for the stager who wants to build a real sales and marketing system. A system that works whether she's just starting out or has been in business for years.  A system she can hand off when she's ready to bring someone on to execute it while she focuses on growing and scaling her business.

It's for the newer stager who wants to learn how to market their staging business right from the start.  Who understands that a strong brand foundation makes everything easier, and who doesn't want to spend years spinning her wheels and wondering why her marketing isn't working.

It's for the established stager who knows her value but isn't seeing it reflected in her pipeline. Who's tired of competing on price, tired of inconsistent leads, and ready to build a system that creates consistent demand for her services.

If that sounds like you, you're in the right place.

“This system has transformed how we do social media. Now we're getting raves from the realtors we work with and getting told our social media is what made them decide to work with us.” 

- amy s., Home Stager

“These resources are awesome! They will save me so much time to create! I love the entire look and if you need to edit them, its super easy. Thank you so much!” 

- Mary, Home Stager

“The Social Stager program has been so helpful. Before, I had no idea what to post but now with her content plan, pre-written captions & beautiful templates, I'm able to post consistently. I'm getting so much more engagement and I really love how she explains exactly how use Instagram so I can grow my account and get more leads.” 

- heather, Home Stager

“I joined the Social Stager because I had no idea how to market my home staging business. I was blown away by how easy Heather has made it for me to post on social media. It only took me half an hour to get my posts ready and scheduled for the next two weeks!” 

- amanda, Home Stager

“The Social Stager was a huge help for my Instagram and Facebook pages. It was so helpful to be given a plan with content ideas I would never have thought of on my own. This program has been a great tool for me!” 

- kristy, Home Stager

“Great program. The content plan with daily prompts, captions, and social media graphics has made it super easy for me to post on social media. Plus, the engagement strategies have gotten me far more likes, follows and comments than I ever got before. Thank you!” 

- monique, Home Stager

how we approach marketing

You're not just posting content. 

You're building brand authority.

You post marketing content that feels safe. Pretty photos. Portfolio highlights and project updates. You make the content about you rather than speaking to your ideal client in a way that builds trust and credibility.

Here's the truth: every piece of content you share should be doing one of four things — growing your audience, nurturing trust, reinforcing your brand identity, or converting followers into clients.

That's the belief behind the Connect + Convert Method. I built this framework after years of watching talented stagers compete on price and feel completely lost when it came to marketing. There's a better way. And it starts with understanding that your content is your brand in action.

 A Complete Marketing + Sales System. Built for Home Stagers.

Here's what you get when you join:

Training + System Building

Coaching + Community

Brand Clarity Course

03.
04.
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The Club isn't just about content — it's about building a real marketing system for your business.

Inside, you'll find training on how to leverage Instagram for more leads and engagement, a growing library of marketing resources and tools, and ongoing guidance to help you market smarter and more intentionally.

Monthly marketing support calls, quarterly masterclasses with industry experts, and a private community with like-minded stagers. We know how challenging it is to run a small business + market it at the same time. We make sure  you're never doing it alone.

Your Club membership includes access to the Standout Stager, a 6-week brand clarity course that helps you define what makes your business different, articulate your value, and position yourself as the authority in your market. It's the foundation that supercharges any marketing you do.

Canva Templates

02.

Fresh every month — done-for-you carousels, reel templates, and post templates designed to help you show up professionally and consistently.

Quarterly and annual members also get access to our full Canva template library with hundreds of additional templates ready to customize and post.

Strategy-Based Monthly Content Plans

01.

Every month, your content plan is ready and waiting inside Trello. Every prompt is strategically chosen based on the Connect + Convert Method — so every post has a purpose.

Your plan includes 20+ posts per month, complete with content prompts, caption starters, talking reel scripts, and video filming tips. Follow the plan as-is or use it as a foundation to build your own. Either way, you'll know exactly what to post to stand out as the go-to stager in your area and get clients from your marketing.

Here's How It Works

phase 1

Before you start marketing, you need to get clear on your brand and what you want to be known for. Inside the Club, you'll work through the Standout Stager, a 6-week brand clarity course that helps you define what makes your business different, articulate your value, and position yourself as the authority in your market.

This is the foundation on which everything else in your marketing is built.

phase 2

With your brand foundation in place, you'll start building a real marketing system for your business.

Your monthly content plans, Canva templates, training library, and marketing resources give you everything you need to show up consistently and strategically.

So your marketing stops feeling reactive, and you start creating high-value content that starts attracting your ideal audience.

phase 3

A strong brand, strategic content strategy, and marketing system exist for one reason: to get you clients.

In this phase, you'll focus on building a lead generation system that turns your marketing into a steady pipeline of inquiries, referrals, and booked projects. This is where your marketing starts working for your business, and not just filling your feed.

your first 90-days in the club

BUILD YOUR FOUNDATION

BUILD YOUR SYSTEM

BUILD YOUR PIPELINE

ready to join the club?

One membership. Everything  you need to market your home staging business.

the membership

Only $167 CAD/month.

join the social stager club

Prefer quarterly or annual? View all options here.

The Content Library

take a peek inside

Stop Treating Your Marketing Like an Afterthought.

Stop Treating Your Marketing Like an Afterthought

Start Using it to Build Brand Authority and Attract Clients who see Your Value.

Amanda landed a 6-figure model home contract

“Joining the Club was one of the best business decisions I ever made. They showed me how to market so that I actually got leads from social media and a huge new model home contract.”

Amanda had an established home staging business and while she had been marketing before, she hadn't known how to create purposeful, strategic content that would bring in clients. After 6 months of consistent marketing, she landed a huge model home project with a new builder in her area.

melissa finally started getting results

“I tried other marketing programs that didn't work. This one was different because it's actually for home stagers. I'm finally getting results.”

Melissa had tried many other marketing programs and followed tons of generic marketing advice—with no results. After following the Social Stager content plan she finally started getting engagement, follows, and leads for her staging business.

common questions

Before You Join

Click below to browse our most frequently asked questions about the Club, membership tiers, and how it all works.

read faqs

Click below to browse our most frequently asked questions about the Club, membership tiers, and how it all works.

The Marketing System I Wish I'd Had When I Was Running my Staging Business

I know exactly where you are right now. Because I've been there.

I spent years figuring out what it actually takes to market a home staging business in a way that builds real authority. Not just visibility. Not just likes. Real demand. The kind where clients reach out already understanding your value, where pricing conversations shift from "how much do you charge?" to "when can we start?" And where your content is working for your business even when you're not.

That shift doesn't happen by posting more. It happens when you understand the difference between posting for visibility and marketing for results. When your content has a real strategy behind it. When every post is building your brand, not just filling your feed.

That's exactly what I built The Social Stager Club to do. Not just hand you content and templates, but give you the brand foundation, the marketing system, and the lead generation strategy to build a business where clients seek you out — and price is never the deciding factor.

I've seen it happen for stagers at every stage. 

I'd love to welcome you inside.

join the club

a note from heather

Frequently Asked Questions

how quickly will i see results?

That depends on how consistently you apply the framework.

The Club gives you the system, the tools, and the strategy — but results come from using them consistently over time.

Most members start to feel more confident and intentional about their marketing within the first few weeks. Building real brand authority, generating consistent leads, and creating a steady pipeline of clients takes longer — typically several months of consistent, strategic marketing.

If you're looking for a quick fix, the Club isn't it. If you're ready to build a sales and marketing system that works for your business long term, you're in the right place.

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How much time do i need each week to make this work?

Realistically, you're looking at 1 to 2 hours per week once your marketing system is set up. That includes customizing your templates and captions, scheduling your content, and a little extra — whether that's joining a coaching call, popping into the community, or diving into a training.

At the start of each month, set aside about 2 hours to review your content plan, pull together any photos or information you'll need, and get organized. When that groundwork is done, your weekly content creation sessions run smoothly and quickly.

It's worth noting that in the early weeks, you'll invest a bit more time getting your marketing system set up. That upfront effort is intentional — because once your system is in place, it makes everything faster, easier, and more consistent going forward. Most members find that the time they spend marketing their business actually decreases significantly once their system is running.

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I've tried other marketing programs that didn't work. Why is this different?

Most marketing programs are either generic — designed for any business owner — or focused on tactics that don't address what home stagers actually need to do to stand out in their market. That's why they don't work.

The Social Stager Club is different for three reasons.

First, it was built exclusively for home stagers. Every content plan, every training, every resource inside the Club is designed around the specific challenges stagers face — differentiating their services, communicating their value, and building a brand that makes price comparisons irrelevant.

Second, it was created by someone who's been in your shoes. I built and ran a successful home staging business. I know what it takes to compete in this industry because I lived it. That experience is baked into everything inside the Club.

Third, it's built on a proven marketing strategy. The Connect + Convert Method was developed after years of marketing my own businesses and learning from marketing and branding experts who run six- and seven-figure businesses. It's not guesswork. It's a framework that works.

This isn't a program designed to help you post pretty pictures. It's designed to help you build brand authority, attract aligned clients, and build a system that keeps your business booked and busy - in a way that no other staging training program covers.

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i'm just getting started— is this right for me?

The Club can absolutely support you as a newer stager - especially if you're serious about building your business the right way from the start.

 And here's the good news: we help you get clear on your brand foundation with our 6-week brand clarity course (the Standout Stager) that's included with your membership.

This course is designed to help you define how your business is different, articulate your value, and position yourself as the authority in your market - before you start marketing it.

That means you can build your brand foundation, your marketing system, and your lead generation strategy at the same time, inside the same membership.

That said, you'll get the most out of the Club when you have a basic understanding of your services and what you want to be known for. We'll help you build on that inside the Club.

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what if i'm already fully booked?

First of all — amazing! But being booked out doesn't mean your marketing should go quiet. In fact, this is exactly the right time to build a marketing system that works whether you're busy or not.

The Club helps you maintain a consistent, strategic presence in your market so you stay top of mind with realtors and clients. And as you grow, having a system already in place means you can hand your marketing off to a VA or team member without starting from scratch. The strategy, the plan, and the framework are already built. They just need to execute it.

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What happens if I join mid-month or near the end of a billing cycle?

When you join, you get immediate access to the current month's content regardless of the date — so you never miss anything.

Membership pricing is not prorated, but since you have full access from the moment you join, you can start using everything right away..

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can i share this with my assistant or marketing team?

Yes. One membership can be shared with one assistant or team member who actively supports your business.

Sharing the content outside of your business, reselling it, or distributing it to multiple clients or teams is not permitted.

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How is this different from buying templates?

Templates give you a starting point.

The Club gives you a complete sales + marketing system.

Every resource, tool, and training inside the Club is built around the Connect + Convert Method — our signature framework designed to help you build brand authority, attract aligned clients, and keep your business booked and busy.

You're not just getting designs to customize and post. You're getting the strategy behind every post, the system to make your marketing consistent and intentional, and the guidance to help you understand what to post, why it works, and how it's building your brand.

And unlike a template pack, the Club gives you a structured starting point. Every new member begins with a guided 90-day roadmap designed to help you build your brand foundation, establish your marketing system, and develop a lead generation system for your business. That's something a template pack can never give you.



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What if I don’t use Trello, Canva, or Notion?

The Club is built around Trello and Canva.

You will need a free Trello account to access the content boards and a free Canva account to use the templates.

 If you're new to any of these tools, simple setup instructions are included inside your member area.

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How does content access work?

Monthly members receive one month of content at a time. Each month, new content becomes available and replaces the previous month's.

Quarterly and annual members have access to a rolling three months — the current month plus the two previous months. As new content is released, the oldest month rolls off. This keeps your content focused, current, and easier to implement.

Quarterly and annual members also get access to our full Canva template library — hundreds of additional templates available to use anytime, on top of the fresh templates delivered each month.

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Can I cancel anytime?

Yes. You can cancel your membership at any time through your Payhip account.

Memberships renew automatically unless canceled before the billing date. Once a membership is canceled, access to the Club, the Standout Stager, and any other associated courses ends immediately.


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Do you offer refunds?

Due to the digital nature of the content in the Club, refunds are not offered. This applies to all memberships, renewals, and digital products.

If you cancel your membership, access ends immediately. For this reason, we recommend canceling close to the end of your billing cycle and downloading any content you want to keep before canceling.


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