a plug-and-play marketing membership exclusively for home stagers
Ready to Stop Guessing How to Market Your Home Staging Business?
You don't need to be a marketing expert to grow your staging business — you just need the right tools and a proven plan. The Social Stager Club gives you strategy-backed content, done-for-you templates, and clear direction each month so you can finally market with confidence.
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Marketing Your Staging Business Felt Easy
Imagine waking up on a Monday morning, opening your laptop, and already knowing exactly what you're posting on social media that week. No panic, no second-guessing. Just confidence.
Imagine your inbox filling with inquiries from realtors who say they love how you show up online. Your content is clear. Your brand looks polished. And you're booked out— not because you posted more, but because you posted with purpose.
That's what happens when you have a strategy. That’s what happens inside The Social Stager Club.
real talk:
Posting Pretty Pictures Isn't a Marketing Strategy.
We see it all the time— home stagers posting beautiful photos, crossing their fingers, and hoping the right client finds them. But without a strategy, consistency, or clear messaging, even the most stunning Instagram feed won't help you fill your calendar.
We're not here to just give you templates or content. We're here to help you market intentionally—and build a memorable home staging brand that gets you booked, busy, and thriving.
HOLDING YOU BACK
LET'S TALK ABOUT WHAT'S REALLY
Stuck wondering what to post everyday ... and then avoiding it altogether.
Feeling overwhelmed by all the content you need to create every week.
Feeling defeated because you're doing "all the things" and getting zero engagement or results.
Feeling frustrated watching other stagers grow while you stay stuck.
Avoiding video content because you don't know where to start.
Burning out trying to "be consistent" without a plan, tools, or resources.
You've got the talent. You've got the staging projects. But when it comes to actually marketing your staging business?
You might be:
You're not lazy— you’re just trying to market without a system. That's where The Social Stager Club comes in.
Introducing
The Social Stager Club
A marketing membership created exclusively for home stagers who want to grow their visibility, attract the right clients, and stay consistent on social media— without wasting hours figuring it out on their own.
You don't need to do more. You need a plan that works.
Whether you're just trying to show up on social media with confidence or you're ready for a complete marketing system — The Social Stager Club gives you the content, tools, and strategy to help you stand out and get booked.
Why Join the Social Stager Club?
You're Never Marketing Alone
Marketing That Gets Results
Inside the Club, you'll get ongoing support through strategy guides, office hours, and marketing coaching that will help you market with confidence. You'll also gain access to our growing vault of marketing resources that grow with you.
Your content should do more than look good—it should work hard for your business. Every tool inside The Social Stager Club is designed to help you build brand awareness, attract aligned clients, and grow a thriving staging business on your terms.
More Than Just Social Media Templates
This isn't just a collection of pretty Canva graphics. It's your complete marketing toolkit—designed specifically for home stagers. From captions and story prompts to blog outlines, email templates, and full content plans, it’s everything you need to show up like a pro online.
Quit Guessing how to Market Your Business
You didn't start a home staging business so you could spend hours writing captions and scrambling for content. The Social Stager Club gives you the tools, templates, and strategy to finally market with confidence—so you can focus on what you do best: creating stunning spaces and serving your clients.
“This program is the best that I have seen put out. I have followed it step-by-step for the last month and after no growth over the last six months, I am seeing growth and engagement daily! So very pleased. Thank you!”
- Melissa, Home Stager
“These resources are awesome! They will save me so much time to create! I love the entire look and if you need to edit them, its super easy. Thank you so much!”
- Mary, Home Stager
“The Social Stager program has been so helpful. Before, I had no idea what to post but now with her content plan, pre-written captions & beautiful templates, I'm able to post consistently. I'm getting so much more engagement and I really love how she explains exactly how use Instagram so I can grow my account and get more leads.”
- heather, Home Stager
“I joined the Social Stager because I had no idea how to market my home staging business. I was blown away by how easy Heather has made it for me to post on social media. It only took me half an hour to get my posts ready and scheduled for the next two weeks!”
- amanda, Home Stager
“The Social Stager was a huge help for my Instagram and Facebook pages. It was so helpful to be given a plan with content ideas I would never have thought of on my own. This program has been a great tool for me!”
- kristy, Home Stager
“Great program. The content plan with daily prompts, captions, and social media graphics has made it super easy for me to post on social media. Plus, the engagement strategies have gotten me far more likes, follows and comments than I ever got before. Thank you!”
- monique, Home Stager
How It Works
join the club
Select the membership level that fits your needs. Sign up and get immediate access to the Club.
download the content
Review and download all the content plans, templates, and guides for the current quarter.
customize & post
Customize the templates & captions, upload to your scheduler and get your marketing ready to go!
Choose Your Membership
Whether you just need a strategic content plan for social media or a full marketing system that grows with you, there's a membership tier that meets you where you're at.
- VIP access for just $97/month (billed quarterly - regularly $129/month)
- A 30-minute 1:1 coaching call with Heather to kick off your membership
- Grandfathered pricing— stay locked in for life as long as you remain a member
join today
$97/month
Founding
member
offer
$127/month cad
canva template library (reels, pinterest, email, social media)
exclusive Chatgpt prompt library with signature prompt process
blog post + email newsletter outlines
access to the vip vault of strategy tools + resources
private community
monthly office hours + marketing coaching
everything from essentials plus:
Marketing VIP
$67/month Cad
8-10 feed templates (feed + stories), 2 reel templates
ig story prompts to match your posts
reel scripts + suggested trending audio
monthly marketing guide with actionable strategy
bonus guides + tools: hashtag bank, ig profile optimization + more
billed quarterly
billed quarterly
20 pre-written captions tailored for home stagers
quarterly content with 3-months of done-for-you content
Social Media Essentials
For the home stager who wants a social media roadmap to stay consistent, build brand awareness, and get more leads.
For the professional stager who's ready to elevate their brand and implement a complete marketing system.
When You're in the Club, You'll ...
join now
Know what to post and say on social media so you can get on with it.
Feel confident showing up online — even on your busiest staging days.
Build a brand that's memorable & magnetic— so you stand out in a crowded market.
Have a content plan that aligns with your brand— not just generic trends.
Finally stop guessing and start growing— because strategy > stress.
Market with intention, not just intuition— and actually get results from your content.
melissa finally started getting results
“I tried other marketing programs that didn't work. This one was different because it's actually for home stagers. I'm finally getting results.”
Melissa had tried many other marketing programs and followed tons of generic marketing advice—with no results. After following the Social Stager content plan she finally started getting engagement, follows, and leads for her staging business.
shaina finally had some free time again
“Working with Blaire was one of the best decisions I've made in my business. It's literally been game-changing.”
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Still on the fence?
You’re not alone — a lot of stagers feel nervous about investing in something new. Especially when it comes to marketing.
But here’s what I know:
You don’t need to post more.
You don’t need to reinvent the wheel every week.
You don’t need to figure this all out by yourself.
You just need a plan. A strategy. A system.
And that’s what The Social Stager Club gives you.
Whether you’re brand new to marketing or you’ve been posting for years, this membership was designed to meet you where you’re at — and help you grow from there.
You’ve got the talent. Let’s build the brand to match. I've got you.
Frequently Asked Questions
how is this different from buying templates?
Templates are great, but they only take you so far. The Club isn’t just a design library — it’s a complete marketing system tailored to home stagers. You’re not just getting templates — you’re getting strategy, structure, and a step-by-step content plan every quarter. It’s everything you need to finally stay consistent and get results.
back
can i cancel anytime?
Yes! Membership is billed quarterly and you can cancel before the next billing cycle if you decide it's not for you.
back
will i get access to past content?
Essentials members get access to the current content drop only — that way, you stay focused on what’s timely and relevant.
VIP members, on the other hand, get access to every quarterly marketing guide and our full, growing VIP Vault. It’s designed to be your ongoing resource hub as your business and brand evolve.
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what if i don't have a google or notion account?
We use Google Drive and Notion to deliver your content because they’re free, user-friendly tools that make it easy for you to access everything in one place — no tech headaches required.
You’ll need a Google account to access your content plans, templates, and strategy guides. VIP members will also need a free Notion account to explore the Prompt Library.
Both platforms work on desktop and mobile, and you’ll receive clear instructions to help you get set up quickly. If you’ve ever used Google Docs or checked off a task in a Notes app, you’ll feel right at home!
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i'm just getting started— is this right for me?
Yes — in fact, that’s exactly why this Club exists. Most stagers start their business with a passion for design, but little to no training in marketing strategy. And no matter what program or certification they completed, this piece often gets left out.
The Social Stager Club helps you skip the guessing phase. With tools, templates, and guidance built specifically for home stagers, you’ll be marketing smart from the start — not playing catch-up.
Plus, as a new VIP member, you’ll get access to our special “Launch Your Home Staging Brand” campaign kit — a step-by-step toolkit to help you introduce your business and show up with confidence from day one.
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what if i'm already fully booked?
First of all — amazing! But if your marketing right now is just reposting portfolio photos or following what other stagers are doing, you’re missing out on a huge opportunity.
The Social Stager Club helps you build a memorable brand — one that’s recognizable, shareable, and positioned to grow with you. If you’re ready to stop blending in and start marketing like the premium service provider you are, this is your next step.
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do you offer refunds?
Because this membership includes instant access to digital resources and downloadables, all sales are final and non-refundable.
That said, this isn’t a random grab bag of templates — this is a strategic system designed by a marketing expert and former home stager. We’ve poured years of experience into it, and we think you’re going to love what’s waiting inside!
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can i share this with my assistant or marketing team?
Yes — many stagers use the Club to streamline marketing workflows with their team. Whether you have a VA, social media manager, or a team member helping you grow, the templates, captions, and strategy guides can all be shared internally.
The tools are easy to follow and built for collaboration — so as your business grows, your marketing can grow with you (without you having to do everything yourself).
Templates are great, but they only take you so far. The Club isn’t just a design library — it’s a complete marketing system tailored to home stagers. You’re not just getting templates — you’re getting strategy, structure, and a step-by-step content plan every quarter.
And if you’re a VIP member, you also get personalized support from me inside our private community — so you’re never marketing alone.
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A Final Word From Heather
Before you go, I want to say this:
I remember exactly what it felt like to be in your shoes. When I started my home staging business, I wasn't just learning how to stage— I was learning how to run a business and market it too. And truthfully? That part was hard.
I spent way too many late nights after long days on installs, trying to figure out what to post, what to write, and how to get clients to notice me. I missed dinners with my family, stayed up far too late writing blog articles, and wasted hours spinning my wheels trying to “be consistent” online.
I created The Social Stager Club because I wish something like this had existed when I started. Something to give me a plan. Tools. Templates. Support. A way to show up like the expert I was — without burning out in the process.
If you’re ready to stop guessing and finally market with confidence, I’d love to welcome you inside the Club.
