welcome to

The Social Stager Blog

Here at the Social Stager we believe in empowering you with the marketing knowledge and tools to help you level up your business. If you want to learn how build a standout brand, market like a pro, and build a business that thrives ... you're in the right spot.

Inspiration for a thriving business!

The Social Stager

Business planning for home stagers is essential to success.
the latest

2025 Business Planning for Home Stagers

Discover how to set your home staging business up for success in the coming year.

read post

I’m Heather.
I'm a home staging expert, marketing nerd, and I'm passionate about helping social media marketing simple for stagers. 
TOp categories
Get My Free Content Ideas Guide 
Gimme that
Business planning for home stagers is essential to success.

Discover how to set your home staging business up for success in the coming year.

Read More

Home staging websites are important for growing your business.

When I founded my staging company in 2008, one of the first tasks I did was build our home staging website. Home staging was relatively unknown in my area of Kitchener-Waterloo, so I understood that a website was a must if I wanted to reach prospective clients and get them to hire me. That website […]

Read More

Home staging website design and brand development

Home staging brand development is essential for any staging business looking to stand out in a crowded market. One of the key reasons why so many home stagers struggle to differentiate themselves in their marketplace is that they haven’t invested the time in building a solid brand. Branding your business has many benefits, including increased […]

Read More

home staging business marketing

In the home staging business, let’s face it – your visuals matter more than anything else. It’s not just about making spaces look pretty; it’s about building a home staging brand that stands out in your market and helps differentiate your business from the competition. That’s where branding photography comes into play. Branding photography for […]

Read More

Home staging website design

How we helped an established home staging company refresh their brand and wow clients with a beautiful new website.

Read More

Browsing Pinterest for home staging and decorating inspiration.

How Pinterest can help your home staging or decorating business build brand awareness, attract your ideal audience, and get more leads.

Read More

Creating the perfect home staging consultation folder

How to create the perfect home staging consultation folder to impress clients.

Read More

home staging marketing and branding

Learn how we helped our client reach over 10k people with her content & grow her audience and engagement by over 600%!

Read More

Branding vs marketing for home stagers

Confused about branding and marketing? Learn why both are important for your home staging business.

Read More

Email marketing for home stagers

While social media is excellent for attracting new clients, email marketing focuses on deepening relationships which helps you build trust and get more sales.

Read More

On the blog

The Social Stager Blog

Here at the Social Stager we believe in empowering you with the marketing knowledge and tools to help you level up your business. If you want to learn how build a standout brand, market like a pro, and build a business that thrives ... you're in the right spot.

read it
WORK WITH US

Our Services

Let us help you level up your social media marketing. From creating a custom marketing strategy to killer marketing content, we're here to help your brand show up with style.

WORK WITH US

I believe that home stagers who are growing their business should know how to market themselves so they stand out.

How you market your home staging business has changed. In today's digital landscape, it's not enough to post portfolio photos on social media and hope your dream clients will find you. Marketing with purpose is essential if you want your brand to cut through the noise and stand out.

That's why I created the Social Stager. To help home stagers, like you, who are busy AF and give you simple marketing solutions that will help you market your biz purposefully and show up in style.

About me

Get On the List

Twice a month we send out a newsletter packed with marketing advice, staging biz stories, and great resources you can use to grow your business.

Our goal? To inspire you, make you laugh, and most of all, help you feel supported as you grow your biz.

Get a 10% Off Coupon Code for Anything in my Shop When You Subscribe

Instagram

The place to connect with me stay up-to-date on all things marketing.

@socialsavvystager