That's exactly what I help you do.
It's where realtors and homeowners go to decide if you're the expert they want to call. It's where first impressions are made before you ever pick up the phone. And when someone lands on your site, you have seconds to communicate your value, build trust, and give them a reason to reach out.
If your site doesn't clearly reflect your expertise, showcase your work, and make it easy for the right clients to say yes, it's working against you.
You don't need a custom site to have a website that does all of that. You need the right template, chosen strategically, built with intention, and tailored specifically to your brand.
And you need a designer who knows this industry, understands what it takes to position a staging business as the expert in its market, and can build that foundation for you, whether you're just starting out or a few years into growing your business.
Your Website Matters.
In the Staging & Design Industry,
this is for you if:
You Want a Professional, On-Brand Website that Reflects Your Expertise
You're building a staging or design business you're proud of. You know how you show up online matters, and you want a site that reflects the level of work you do, builds trust with realtors and homeowners before they ever reach out, and positions you as the expert in your market from the start.
You don't need a fully custom build to have all of that. You need a site that's strategic, on-brand, and tailored to your business.
Whether you're just starting your business or slowly growing it, establishing brand authority online is important. That you have a site that feels completely tailored to your brand, positions you as the expert from day one, and works as a real marketing tool, helping you attract clients who value your expertise.
what makes our process different
More than a Pretty Template. A Site Tailored to Elevate Your Brand.
Most designers take a template, drop in your logo and photos, swap the colors, and hand it back. That's not what happens here.
I lead every project from the start. Before a single design decision is made, I guide you through template selection, curating options based on your brand, your content, and what your site needs to do for your business. I'll tell you upfront if a template needs additional pages to work for you, so there are no surprises once we're in it.
From there, I refine your messaging for clarity and positioning, plan your SEO strategy, and optimize every image before it touches your site. Then I tailor your template into something that's as beautiful as it is strategic.
Just like your designs, your website needs to tell visitors you're the stager they're looking for before they even pick up the phone.
katie's story
“I loved working with Heather on my website design. I appreciated how supportive her process was, and I'm thrilled with the results!”
Katie came to me with a DIY site that didn't reflect the caliber of her work or the niche she had built her business around. She specializes in occupied home staging in the Seattle market and needed a site that made that clear from the moment someone landed on it. Through the template customization process, we created a site that not only looked the part but positioned her as the occupied staging expert in her market.
katie k., modern mollusk staging & design
what to expect
Discovery + Prep
We start with a discovery call to understand your goals, your brand, and your content needs. From there, I'll curate template options and send your proposal. Once you're booked, we get everything organized and ready before design begins.
Design + Build
With your website copy approved and your media ready, it's time to customize your website. I tailor your template from start to finish. Your branding, messaging, and imagery come together in a site that's as beautiful as it is strategic.
Review + Launch
I deliver your completed site and we meet to review it together. Once final tweaks are made, I handle everything involved in getting your site live. You'll have 30 days of post-launch support after launch to ensure everything is working as it should.
A Clear Process From Start to Launch
Everything You Need to Launch with Confidence
Up to 8 pages: Home, About, Services, Main Service Page, Portfolio, Blog, Contact, and Instagram Link in Bio
Full customization of your chosen template, tailored to your brand, fonts, colours, and imagery
Copy review and refinement for clarity, positioning, and flow
Image optimization and SEO naming for every image on your site
Keyword research and on-page SEO, including page titles & metadescriptions
Responsive Design, optimized for desktop and mobile
Domain connection, Wordpress blog setup, and full Launch
Custom SEO guide + Showit Resources for post-launch so you can update your site confidently
30 days of post-launch support for minor refinements
Template selection and purchase, transferred to your Showit account afer launch
what's included
need something more?
Copywriting
Not sure where to start with your website copy? I'll write it for you. Every page is crafted to reflect your voice, position your expertise, and speak directly to the clients you want to attract.
Additional Pages
Need more than what your template includes? Whether it's an extra services page, a sales page, or an affiliate shop, I can build it out as part of your project. Additional pages are scoped during the discovery call and added to your proposal.
Product Shop or Course
Ready to sell digital products or courses directly from your site? This is a more involved build that includes all the pages, integrations, and details required to ensure it works seamlessly. Scoped and quoted individually based on your needs.
Add-ons to Customize Your Website
Here's What to Expect
your investment
Every project starts with a discovery call so I can understand your goals and confirm your scope before sending your proposal. Your final investment is confirmed at that stage.
design only: $4,500 CAD
with copywriting: $5,500 CAD
Template: Additional cost, ranging from $500 - $1,500 USD depending on the template
payment plans available
Modern website for a home staging brand specializing in occupied home staging services in Snohomish County
Visually stunning website for a lifestyle design brand with a minimalist, luxury brand style.
Contemporary home staging website for a coastal luxe staging brand in Sarasota, FL
Modern and organic in style. Website for a home stylist and stager in Prosper, TX.
featured projects
Every template customization project is designed to position you as the expert in your market and connect with the clients you want to attract. Here are a few recent projects.
Websites Tailored to
Your Brand
reflect
danielle's story
“You brought my vision for House of Wabi to life and created a website I am so proud to share.”
Danielle came to me with a staging business and a vision for something bigger. Through our work together on her brand and website, House of Wabi emerged as a lifestyle design brand with a clear identity and a site that reflected it beautifully. The website we created gave her the professional foundation she needed to launch with confidence and step into her market as the authority she already was.
danielle p., House of wabi lifestyle design
Let's Build a Website
That Works as
Let's Create a Website That
beautifully
Works as
it Looks
If you're ready for a site that reflects your brand, connects with your ideal clients, and makes you feel proud to share it, I’d love to work with you.
I take on a limited number of website projects each quarter to give each client our full attention. Be sure to inquire early to secure your spot.
All websites are built on Showit, a drag-and-drop platform that gives you complete creative control without needing a developer. Once your site is built, you can update photos, edit copy, and make changes confidently on your own. It integrates with WordPress for blogging and is built for SEO.
What Platform do You Build On?
01/07
Additional pages and custom sections are available as add-ons and are scoped during the discovery call and quoted on your proposal. This is exactly why we put real thought into template selection upfront. The right template minimizes the need for extras and keeps your project on time and on budget.
What if I Want to Add Pages or Sections that Aren't in the Template?
02/07
My work is built around the staging and design industry and that's where my expertise is deepest. I occasionally work with other creative service providers whose needs align with my process and approach. If you're not a stager or designer but you're drawn to this work, reach out and we'll figure out if it's a good fit.
Do You Work with Clients Outside of Home Staging and Design?
03/07
Template customization starts with a professionally designed Showit template that we tailor to your brand, your copy, and your imagery. It's ideal for stagers and designers who want a strategic, professional site without starting from scratch. Custom website design is built entirely from the ground up and is suited to established businesses that want a fully bespoke online experience that reflects the authority they've already built. Not sure which is right for you? That's exactly what the discovery call is for.
What’s the difference between Website Template Customization and Custom Website Design?
04/07
Projects typically book 4-6 weeks in advance. If you have a specific launch date in mind, reach out early to confirm availability.
How Far in Advance Should I Book?
05/07
Yes! A non-refundable deposit is required to secure your project, and the remaining balance can be paid in 1–2 additional installments, depending on the project scope and timeline.
Do You Offer Payment Plans?
06/07
Yes. After your 30 days of post-launch support, ongoing website support is available and quoted based on your needs. Reach out and we'll figure out the best solution for you.
Can I hire you for updates or ongoing support after launch?
07/07
The place to connect with me to stay up-to-date on all things marketing & branding.
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