CREATING
standout
HOME
STAGING BRANDS
Branding expert specializing in home staging & interior design brands.
Your brand shapes how people understand what you do, who you’re for, and why they should hire you.
When your messaging isn’t clear, you get inquiries for the wrong services or clients who aren’t the right fit. I help home staging and interior design brands clarify their message so they stand out, attract better clients, and grow with intention.
as memorable
as your
as your designs are
as your designs are
You deserve a brand
Let's be honest...
Isn't it Time Your Staging Brand Helped you
Stand Out?
Isn't it Time Your Staging
Brand Helped you
Stand Out?
You want more than a polished look. You want people to understand what you do, who you’re for, and why they should hire you. If that’s not happening, it’s usually not because your work isn’t good. It’s because your message isn’t clear.
When your brand clearly communicates your services, style, and focus, the right clients start to recognize themselves in your work. You stop getting inquiries for the wrong projects and start being known for what you actually want to do.
Before you invest in a rebrand or a new website, clarity matters. Knowing what you want to be known for and how to communicate it is what makes everything else work better.
Your brand should
Make People Feel Like They've Just Met Their New
Favorite Person
Because the best brands don’t just look good. They clearly communicate who you are, what you do, and why you’re the right choice.
Your brand is often the first interaction someone has with your business. In an industry built on trust and professionalism, it needs to clearly reflect your services, your style, and the type of clients you want to attract. When that clarity is missing, people hesitate, misunderstand your value, or assume you offer something you do not.
Whether you’re launching your staging business or ready to elevate your brand to match your services, the goal is the same. Your brand should make it easy for the right clients to recognize you and reach out with confidence.
This is why clarity matters before design decisions are made.
Start With
Brand Clarity
Before you commit to brand development
The Brand Clarity Audit is the first step in my process.
It's designed to help you understand what's actually off in your brand, messaging, or website, and help determine whether brand development is the right next move. Some clients move straight into brand development after the audit, while others realize they need a different focus first.
Either way, the audit gives you clarity before making a bigger investment.
brand + messaging review
60-minute brand clarity call
customized action plan with clear priorities
“I call Heather Cook the "brand whisperer."
She took my "meh" business and transformed it into "wowww", simply by digging a little deep and transforming how I actually present myself not just to the world, but to my ideal client. Brilliant. I love that.
If you find yourself getting overwhelmed with the prospect of completely changing the look, feel, and direction of your business like I was, don't worry - Heather's got your back. Not only does she have over a decade of relevant experience as a luxury staging entrepreneur, she combines that with her refreshing passion to elevate her client's busess through everything marketing.
She is the secret sauce for the strategy needed to "brand" then "launch" then "grow".
The transformational work she's orchestrated for my business has inspired me to excel with confidence. #forevergrateful”
- Rhonda, Salt & Shore Staging Designs
"I have gone from scattered & competing on price to focused and confident about my brand and value."
Why You Need a
Brand
Stand Out
stand out from the competition
In a market full of similar services, a clear brand helps people understand why you’re different. When your messaging and visuals clearly communicate your value, you stop blending in and start becoming the obvious choice for the clients you want to attract.
market with clarity & confidence
When your brand clearly communicates what you do and who you serve, marketing becomes easier. You know what to say, how to say it, and how to show up consistently so people recognize your value before they ever reach out.
become the go-to expert
The most successful stagers are known for more than good design. They’re trusted for their expertise. A strong brand helps position you as a professional others want to work with, leading to better-fit inquiries, referrals, and repeat business.
Your brand should do more than look good. I provide clear direction on how to position your services and apply your brand consistently across your website, social media, and marketing so people understand your value and reach out with confidence.
Develop Clear Brand Positioning
positioning
From logo and color palette to typography and design elements, we'll create a cohesive look that reflects your services and your style.
Everything is custom, strategic, and designed to support how you want your brand to be perceived.
Create a Custom Visual Identity
visual identity
We'll uncover the heart of your brand, your voice, values, and vibe, so everything you create feels aligned, intentional, and unmistakably you.
This is the groundwork that makes your messaging resonate and your marketing actually work.
Clarify Your Brand Identity
foundation
Here's How We Create Your Authentic Brand:
What You Will
With
Walk Away
Brand strategy + positioning
We define what your brand stands for, who you want to attract, and how your brand should show up. This includes defining your signature service or core offer, so your messaging, website, and marketing clearly communicate your value.
Branded Marketing materials
brand guidelines book
brand messaging guide
collaborative process + support
investment starts at $3,200 cad
You'll walk away with essential marketing pieces to support your business day-to-day. This includes a business card, email signature, and flyer, all aligned with your brand so you're ready to show up confidently online and in person.
You'll receive a brand guidelines PDF book that outlines everything about your brand. This makes it easier for you to create content, brief collaborators, and keep your branding consistent across all platforms.
You'll get a clear brand messaging guide to help you communicate consistently across your website, social media, and marketing materials. This removes the guesswork from marketing and helps everything feel more aligned.
Brand development is a collaborative process. We work together through guided exercises, deeply thoughtful 1:1 branding sessions, helpful feedback rounds, and consistent check-ins to ensure your brand reflects the heart and soul of your business. You'll have support throughout the project so you feel confident and empowered throughout the process.
Custom visual identity
You'll receive a visual identity tailored to your business. This includes a custom logo suite, colour palette, fonts, and core design elements so your brand looks professional, cohesive, and intentional across every touchpoint.
how we set you up for success
Have a question? Read our FAQs
Have another one for me? I'd love to hear from you! Just click below to inquire.
4. How long does the brand development process take?
→ Most brand development projects take 6 to 8 weeks from start to finish. This allows time for thoughtful strategy, collaboration, and refinement without rushing important decisions.
5. Can the audit fee be applied towards brand development?
→ Yes. If you move forward with brand development within 30 days of completing your Brand Clarity Audit, the full $297 audit fee is applied toward your brand development project.
1. Do I need a Brand Clarity Audit before brand development?
→ Yes, in most cases. The Brand Clarity Audit is the first step because it helps us understand your brand, what’s not working, and what direction makes the most sense. The only exception is if you’re completely brand new and don’t yet have a business name, logo, or established brand. In that case, you can start by filling out the contact form.
2. Is this a good fit if I'm brand new?
→ Yes, brand development is an essential first step if you're starting your business and want to position yourself uniquely in your market from the start.
3. What if I'm not sure I need full brand development yet?
→ That’s okay. The Brand Clarity Audit is designed to help you figure that out. Some clients move straight into brand development, and others don’t. Either way, you’ll walk away with clarity and a better understanding of what your brand needs next.
frequently Asked Questions
creating your brand?
Ready to Start
brand clarity audit
Every brand development project starts with a Brand Clarity Audit.
This helps us understand your current brand identity, why it’s not resonating, and what needs to be refined. From there, I create a customized brand development proposal based on your goals, gaps, and priorities so the scope is clear before we move forward.
brand strategy + positioning
This is where we do the foundational work together.
Through guided exercises, conversations, and collaboration, we get to the heart of your brand. We clarify your positioning, define or refine your signature service or core offer, and establish how you want to be known in your market. This step creates the clarity and direction needed before anything is designed or written.
create your visual brand identity
With the foundation of your brand finalized, we translate that work into an authentic, memorable visual brand identity.
This is where your strategy, positioning, and messaging come to life visually so your brand looks cohesive, professional, and aligned across every touchpoint.
See Our Work
Heather helped me create a beautiful brand that captured the essence of what I do and level up my brand image. I've worked with her on multiple projects and recommend her to everyone!
— Shauntelle, infinite possibilities
Heather was absolutely amazing to collaborate with. When she finally revealed my new branding package, I felt so confident and poised. I most definitely recommend her talents and services to other home stagers.
— Cathleen, baharon interiors
Heather helped me gain clarity on who we are as a company. Thanks to her expertise, we now have a refreshed brand that truly stands out and reflects our values and vision.
— Nicole, simple elements
I wanted to thank you for all the effort and creativity you've put into building and managing my social media presence. Your hard work has been invaluable, and I genuinely appreciate everything you've done to elevate my brand.
— Karen, staging pros
Heather was the best to work with! She's smart & informed on what stagers need to do to set up their brand identity. I can't wait to work with Heather on my next business goals.
— Kishah, texas home stagers
Is This Right For You?
You want to feel clear and confident about your brand, not second-guessing how you show up or what to say
You're ready to clarify or refine your signature service or core offer
You want clear messaging and brand direction before investing in a website or more marketing
You want to position yourself clearly in your market and be known for what sets you apart.
A thoughtful first step before investing in brand development
Begin with
Brand
Brand Clarity
If you're ready to invest in your business and create a deeply authentic brand that truly reflects the heart of what you do, this is your first step.
Let's start building your brand with clarity and intention.
Don't have a logo or branding? Contact us to get started!
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