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Marketing clarity and branding expertise for home staging & interior design businesses.

At The Social Stager, we help you build a brand that feels like you and develop a marketing system that actually works— so you can stand out in your market, attract the right clients, and grow a thriving business.

Whether you're just getting started or you're ready to elevate the business or brand you've already built, we've got the strategy, design, and tools to help you show up like the pro you are— confidently, consistently, and with content that converts.

stands out

Because You Deserve a Staging or Design Business That                       

Because You Deserve a  Staging or Design Business That             

REAL TALK

You Didn't Start Your Home Staging Business to 

on Social Media

 Spend 

 Hours 

Marketing your home staging business shouldn't take hours a day— or cost you your sanity.

That's why I created The Social Stager Club— a plug-and-play content and strategy membership made for home stagers who want to show up online with confidence (and without the burnout).

We answer the "What do I post today?" so you don't have to. All so you can get your marketing done fast... and get on with your day!

your social media content? it's planned for you.

GET MORE INFO

Build a Home Staging Brand that Gets You                 

booked

I know firsthand how overwhelming it can be to juggle client work while trying to stay visible and on-brand. As a former home stager, I spent years wishing for marketing support that actually understood this industry — and didn’t require me to sacrifice my time or voice to be seen.

That’s why I started The Social Stager — not just to help you market your business, but to help you clarify your message, align your visuals, and show up confidently in a way that feels like you.

Whether you need a website that reflects your elevated brand, content that finally connects, or a strategy that helps you grow with purpose — I’m here to guide you every step of the way.

Because marketing your business shouldn't feel like a second job; it should feel clear, aligned, and doable.

customized marketing & branding solutions for home stagers

Website Design

03.

Creating your website from scratch is daunting, but you don't have to do it alone.

Whether you're looking for a quick, done-for-you solution or a custom-built site that reflects your brand from top to bottom, we've got you covered.

Our Showit templates are designed specifically for stagers and interior designers, and every site is optimized to help your business get found and stand out.

Let's build a website that works and wows prospective clients.

learn more

Brand Development

02.

Your brand is more than just a logo—it’s how your business is seen, felt, and remembered.

If your brand doesn't feel like you, if you second-guess your messaging, cringe at your logo, or struggle to explain what makes you different, it's time for a change.

Our brand development process is built to connect you to the heart of your business. Together, we'll uncover your unique magic and turn it into a visual identity, foundation, and voice that finally feels aligned.

You'll walk away with more than just a pretty logo. You'll gain clarity, confidence, and a brand you can't wait to share.

get more details

Marketing Mentorship

01.

You're showing up online, but something still feels off.

You're posting content, updating your website, maybe even sending the occasional newsletter... but deep down, you know your marketing isn't working as hard as it could be.

Maybe you're attracting the wrong clients.
Maybe everything feels disjointed or a little too generic.
Or maybe you're just tired of throwing spaghetti at a wall and hoping something sticks.

That's where I come in.

I help home stagers and designers get clear on what makes their business different, and turn that into brand-aligned content strategy that actually connects, converts, and grows with them.

Designed to help you clarify your marketing, elevate your content, and finally feel confident showing up online.

→ my new program is coming soon. get on the waitlist

Marketing nerd with a love for home decor, Canva, Buffy marathons, and unapologetically hanging with her cats.

I help home staging brands market

not harder.

smarter,

I'm Heather, a former home stager turned brand strategist and marketing mentor. After years of building and running my own staging company, I saw firsthand how overwhelming it can be to market yourself when all you really want to do is design beautiful spaces and serve your clients well.

That’s why I started The Social Stager — not just to hand you templates or trends, but to help you build a marketing system that feels aligned, communicates your brilliance, and grows with your business.

With a blend of strategic thinking, soulful design, and real-world experience, I help stagers and interior pros create compelling brands, high-converting websites, and clear marketing strategies. Whether you're just starting out or evolving your business, I’m here to help you feel more confident, more visible, and more in control of your growth.

my origin story

Let’s build branding and marketing that finally feels like you — and shows your audience exactly why you’re the one to hire.

you;

heart of your business,

Your marketing should feel like        

and magnetic. Let's build a brand that reflects the

confident, and magnetic. Let's build a brand that reflects the

so marketing becomes energizing, not exhausting.

clear, confident

clear,

Kind Words

I had an absolutely fantastic experience working with Heather from the Social Stager. From the initial consultation to the final branding package, she was a game-changer for my business.

— Kym, Style this house interiors

Working with Heather Cook on my brand development was an absolutely seamless experience from start to finish. Heather helped me gain clarity on who we are as a company, providing the direction I needed to confidently move forward. Thanks to her expertise, we now have a refreshed brand that truly stands out and reflects our values and vision. I couldn't be happier with the transformation!

— nicole s, simply staged staging & design

Working with Heather has been a game-changer for my marketing. She totally transformed my social media presence and helped me stand out as a true staging professional."

— Tammy n, lifestyled home staging

I call Heather Cook the “brand whisperer.” She took my “meh” business face and transformed it into “wowww” simply by digging a little deep and then transforming how I actually present myself. I have gone from scattered and competing on price in my staging business to focused and competing on value for my ideal client.

— rhonda h, salt & shore home staging

I'm incredibly impressed with how Heather created content that reflected my brand and messaging. She's incredibly talented at what she does. I highly recommend her to grow your online presence.

alison h, remax twin city realty

Heather was absolutely amazing to collaborate with. We worked together on preparing my brand/logo for marketing and optimizing my look. When she finally revealed my new branding package I immediately felt so confident and poised. I will MOST DEFINITELY be recommending her talents and services.

— cathleen s, baharon interiors

Heather does more than just post to social media for me. I love her thoughtful and intentional approach to planning and creating content based on my staging business. Plus, I never have to explain my business to her, she just gets it and is able to showcase the value of my services.

— Red b, Red barrinuevo home

One of the best aspects of working with Heather is that she "gets" what I do and is great at creating content that makes my business look more professional. I'm grateful for her support & how she elevates my business. I definitely recommend her if you want a marketing expert who understands exactly how to market a staging business.

Agnes d, a dural staging & design

I wanted to thank you for all the effort and creativity you've put into building and managing my social media presence. Your hard work has been invaluable, and I genuinely appreciate everything you've done to elevate my brand.  

karen d, Staging pros

home staging templates + tools

Create Marketing Materials that WOW Prospective Clients

Easily create professional marketing using our done-for-you templates.

From business cards to brochures to beautiful pricing & services guides, we help you create marketing materials that make you look like a PRO (without hiring a graphic designer).

How to Get More Leads from Your Website

The Latest on the Blog —

read more

Discover the five things your website needs to help you get more online leads.

10 Home Staging Posts to Skyrocket Engagement

read more

Want more likes, saves, and shares? Our top 10 posts will help you do just that.

Home Staging Biz Talk:  Why You Need a Website

read more

Want to grow your business? Four powerful reasons you need a website.

MY MISSION

  Empowering You      to Market With                                                     

Empowering You to Market
With                                                     

You're not just here to stage homes — you're here to build a business you're proud of.

But without a strong brand or marketing strategy, showing up online can feel like throwing spaghetti at the wall. That’s where I come in.

Whether we’re refining your message, building your brand from the ground up, or creating a content strategy that actually works for you — my job is to help you feel clear, confident, and empowered in how you show up.

Because when your brand is aligned, your marketing gets a whole lot easier.

Confidence & Clarity

Something New is Coming...

If you're craving more clarity, confidence, and consistency in your marketing— you're going to love what I’m building.

Join the waitlist to be the first to hear about my new 1:1 mentorship program designed for home stagers and design pros who want help marketing their business in a way that feels aligned, strategic, and doable.

WANT IN EARLY?
GET ON THE LIST.

Ready to Market

                          Attract Your Dream Clients?

 Smarter  &

Let’s build a marketing strategy that reflects your unique style, attracts aligned clients, and helps your business grow—without the overwhelm.

Let's do this

Instagram

The place to connect with me to stay up-to-date on all things marketing & branding.

@socialsavvystager