Brand development + custom website design
sunshine staging
When Kim came to me, she had an established staging business in Southern California and a brand she'd invested in less than two years earlier. While it was pretty, it didn't reflect her expertise, her design aesthetic, or the business she wanted to build.
In a competitive market, Kim needed a brand that communicated what made Sunshine Staging different and gave prospective clients a compelling reason to choose her.
Through our work together, we uncovered the expertise and philosophy behind her approach, developed her signature Design-Led Staging Method™, and created a distinctive brand identity, messaging, and website that brought it all together.
Project Type: Signature Brand Design + Custom Website
Client: Sunshine Staging
Overview
project
Back home
- Modern
- Airy
- Coastal
style
brand Color Story
Kim had a successful staging business, but her existing brand wasn't communicating the level of expertise, design sophistication, or distinct approach she brought to her work. She needed a brand that reflected the boutique staging business she'd built and supported her goal to attract more high-end clientele and design-led projects.
visual inspiration
Behind
Brand
the
Through our brand strategy work, we identified how Kim's background in architecture, marketing, and design shaped her approach to staging. I developed her signature Design-Led Staging Method™, establishing a clear point of differentiation built around her philosophy: Designed for the home. Staged for the buyer.
From there, I developed her positioning, messaging, and visual identity to reflect that distinction. The result was a sophisticated, cohesive brand that communicated her expertise, showcased her curated designs, and gave prospective clients a stronger understanding of the value behind her work.
Kim W., Sunshine Staging
My previous brand was pretty but it didn't really represent me. Working with Heather on my brand was so different. She got me to think about my business and brand in a way I never had before. And what she created blew me away. It's so perfect. I'm so excited to market and share my business now. Thank YOU!
