You've Proven You Can Stage.
Now Build a Profitable, Sustainable Business That's
You got certified and launched your home staging business. At first, there was momentum. You got clients and landed jobs. Every project built your confidence and proved that you could do this.
Your clients loved your work. Your portfolio grew. You started to believe this could become the business you'd always dreamed of.
The inquiries and referrals that once came easily started to slow down. You found yourself losing projects to lower-priced competitors and wondering why clients weren't seeing the value you knew you delivered.
You worked harder than ever, but your business wasn't growing the way you'd hoped. Instead of spending your days doing the work you love, you found yourself trying to figure out where the next project was coming from, how to market yourself, and why your business still felt so difficult to grow.
There comes a point in every home stager's business where knowing how to stage is no longer enough. If you want to become the stager people seek out, confidently charge premium prices, generate consistent revenue, and build a profitable business that's designed to grow, you have to learn how to build a business—not just stage beautiful homes.
The home staging industry has done an incredible job teaching you how to transform homes.
But building a profitable, sustainable staging business requires a different set of skills entirely.
It requires learning how to position your business so it stands out and stays in demand, communicate your value, market your services consistently, build systems that support growth, and develop the confidence and leadership skills to make smarter decisions for your business.
That's exactly what you'll learn and continue developing inside the Six-Figure Stager.
“Working with Heather has completely transformed how I think about and run my business.”
- DANIELLE, HOUSE OF WABI
You've proven you can stage, but your business isn't growing the way you thought it would.
You're tired of competing on price and ready to become the stager people seek out.
You're ready to build a sustainable home staging business with predictable revenue.
You're ready to build a business that's designed around your strengths—not someone else's blueprint.
You're ready to differentiate your business and give clients a reason to choose you.
It’s not the right fit if you’re still deciding whether you want to start a home staging business or you’re looking for training on how to stage homes.
The Six-Figure Stager is business mentorship for home stagers who are actively building a business and want to learn how to build it intentionally from the start—or strengthen what they’ve already built.
It's also not the right fit if you're looking for someone to build your business for you. The members who get the most from this mentorship are the ones who show up, ask questions, implement what they learn, and make the time to work on their business—not just in it.
But if you've proven you can stage and you're ready to intentionally build a business that's always in demand, you're in the right spot.
Once a month, bring your questions, challenges, decisions, and current business priorities to a live coaching session with Heather. Get personalized strategic guidance and hot-seat coaching to help you work through what’s happening in your business right now.
Each month, go deeper into a specific area of your business through a live training, workshop, or expert masterclass. Topics range from positioning and marketing to profitability, systems, AI, capacity, leadership, and more — including timely strategies and ideas you need to know as the industry and the way we do business evolves.
Access an expanding library of lessons and frameworks covering every stage of building a profitable, sustainable staging business—from positioning and marketing to profitability, systems, capacity, leadership, and growth.
Ask questions, get feedback, share what you're working through, and connect with ambitious home stagers who are building their businesses alongside you.
Put what you're learning into practice with tools designed specifically for staging businesses—including pricing and profitability planners, capacity planning tools, business assessments, project planning resources, calculators, templates, and more.
“Heather helped bring clarity to our brand. She strengthened our voice and refined our messaging so it actually reflected our values and the level of work we deliver. It's never fluff. It's results-driven, aligned, and built to move the business forward.!”
“Heather helped me gain clarity on who we are as a company, providing the direction I needed to confidently move forward. We now have a refreshed brand that truly stands out and reflects our values and vision.”
“I came to Heather with just a vision and a lot of hope. She helped me turn it into something beautiful and tangible, an entire brand and business I could have never created alone. I can say without hesitation I wouldn't be here without her.”
“This program has transformed how we market our business. Now we're getting raves from the realtors we work with and getting told our social media is what made them decide to work with us.”
“I call Heather Cook the 'brand whisperer.' I've gone from scattered and competing on price in my staging business to focused and competing on value for my ideal client. She is the secret sauce for the strategy needed to brand, launch, and grow.”
Ready to Build a Profitable, Sustainable Staging Business?
/month
/quarter
$275
Get the business strategy, mentorship, and tools you need to build it.
Founding Member Pricing: Join before the remaining five spots are filled and keep your Founding Member rate for as long as your membership remains active.
Certification is the beginning—not the end—of learning how to build a successful staging business. Your staging certification taught you how to stage homes.
The Six-Figure Stager teaches you how to build the business behind your staging.
Most certification programs focus on design principles, consultations, and the logistics of staging. This mentorship focuses on the skills that come next—positioning your business, creating demand, building systems, growing your revenue, and becoming the stager clients seek out.
They're not competing programs. They solve different problems.
The Six-Figure Stager is designed for home stagers who are actively building and growing their businesses—whether you're laying the foundations of a new staging business or you've been in business for years and know there are areas you need to strengthen.
What you need from the mentorship will look different depending on where you are. A newer stager might be focused on positioning, building the right offers, attracting clients, and creating consistent marketing. A more established stager might be working on profitability, capacity, systems, team development, or leadership.
That's why you don't follow one predetermined path inside the mentorship. You'll use the Business Design framework, tools, resources, Live Learning, and coaching based on what your business needs now—and continue to access different areas as your business evolves.
If you're still deciding whether you want to start a home staging business or are looking for training on how to stage homes, this isn't the right fit. The Six-Figure Stager is business mentorship for stagers who are actively building a staging business.
Absolutely. In fact, many of our members already have a steady stream of referrals.
Referrals are a valuable source of business, but they're only one piece of a sustainable growth strategy. They don't automatically create stronger positioning, predictable revenue, better systems, or a business that's designed to grow beyond your existing network.
Inside the mentorship, you'll learn how to build a business that doesn't rely on referrals alone. Together, we'll strengthen your positioning, create a repeatable marketing system, and build a business that consistently attracts the right clients—whether they come through referrals, your marketing, or both.
The goal isn't to replace referrals. It's to build a business that continues to grow even when referrals slow down.
I completely understand that you're running a business, serving clients, and balancing many competing priorities. That's why every coaching call is recorded and added to the curriculum library, so you can catch up whenever your schedule allows.
That said, I encourage members to attend live whenever possible. The greatest value of the mentorship comes from receiving real-time coaching, asking questions, and getting personalized feedback on your business. Those conversations often lead to clarity, ideas, and breakthroughs that simply aren't possible when you're watching a replay.
If you occasionally have to miss a call, don't let that stop you from joining. But if you can make attending the live coaching sessions a priority, you'll get the most out of the mentorship.
The Six-Figure Stager is designed as an ongoing mentorship because building your business isn’t something you complete in six months.
What you need support with will change as your business grows. You might join needing to strengthen your positioning and marketing, then find yourself working on profitability, systems, capacity, hiring, or leadership as your business evolves.
That’s why there’s no expectation that you work through everything inside the mentorship within a specific timeframe. You can use the coaching, Live Learning sessions, growing resource library, tools, and community based on what’s most relevant to your business right now — and continue to have that support as your priorities change.
Monthly and quarterly memberships begin with an initial six-month commitment, while annual memberships have a 12-month commitment. After that, your membership automatically renews at your selected billing frequency until you choose to cancel.
No. The Six-Figure Stager is an ongoing business mentorship designed to support you through different stages of building and growing your staging business.
If you choose the monthly or quarterly membership, there is an initial six-month commitment. After that, your membership continues according to your selected billing schedule until you choose to cancel.
If you choose the annual membership, your membership renews annually.
There’s no expectation that you’ll work through everything inside SFS within six months. Your priorities will depend on what’s happening in your business, and as your business grows, what you need support with will change too.
The Six-Figure Stager Mastermind is a hybrid mentorship that combines self-paced learning with live coaching and support.
You'll have immediate access to the curriculum, templates, tools, and resources so you can learn at your own pace. Twice each month, we come together for live coaching calls where you can ask questions, receive personalized feedback, and get support applying what you're learning to your own business.
The combination of self-paced education and ongoing mentorship gives you the flexibility to learn when it works for your schedule, while ensuring you never have to figure things out on your own.
The curriculum continues to grow, so you'll also gain access to new lessons, resources, and training as they're added.
Most coaching programs focus on helping you grow your staging business. We do that too—but we believe growth starts with something deeper.
Before we focus on marketing, lead generation, or scaling, we help you build the right foundation. Through our Business Design Framework™, you'll define what makes your business different, who you want to serve, and how to position yourself in a way that gives clients a reason to choose you.
Instead of teaching every stager to follow the same blueprint, we help you build a business around your unique strengths, expertise, perspective, and market. The result is a business that's intentionally designed to stand out, attract the right clients, and support the long-term vision you have for your life and business.
Absolutely. While every market is different, the principles behind building a successful business aren't.
The mentorship isn't built around one business model or a one-size-fits-all strategy. Instead, you'll learn how to evaluate your own market, identify opportunities, and build a business that's intentionally designed around your strengths, ideal clients, and local market conditions.
Whether you're in a large city, a small town, or anywhere in between, the goal isn't to copy what another stager is doing. It's to build a business that makes sense for where you are and where you want to go.
That's one of the reasons our approach is different. We don't teach every member to build the same business. We help you build the right business for your goals, strengths, and market.
You can choose the payment option that works best for you:
Monthly: $275/month with an initial 6-month commitment. After the first 6 months, your membership continues month-to-month.
Quarterly: $775 every 3 months with an initial 6-month commitment. After your first 6 months, your membership continues quarterly.
Annual: $3,000/year. Your membership renews annually.
All memberships automatically renew at your selected billing frequency until cancelled in accordance with the membership terms.
These are Founding Member rates. As long as you maintain an active membership, your founding rate is locked in.
Because you'll receive immediate access to the curriculum, resources, and coaching materials, all sales are final, and we do not offer refunds.
We encourage you to review the program details carefully before joining and reach out if you have any questions. We're committed to helping you determine whether the Six-Figure Stager Mastermind is the right fit for your business before you enroll.
is that a yes?
You already know how to stage.
Now it's time to build a business that's intentionally designed around your strengths, expertise, and vision.
One that attracts the right clients, commands higher prices, and gives people a reason to choose you.
Join the Six-Figure Stager Mastermind today and start building the business you've been working toward.