You've done all the right things. You followed the steps the staging industry gave you to launch, build, and grow your business. You've proven time and again that you can create spaces that don't just look beautiful, they net your clients tens of thousands more on because of how much more marketable you made their homes.
But it's not enough. You're still not as profitable as you thought you would be. You feel like despite working hard and doing a great job, you're still seen as just another stager in your market. And you're watching other stagers figure it out and wondering what's wrong with you.
I get it. It's not your fault. But something I figured out when I was building my own successful staging business is that knowing how to stage, and knowing how to build a profitable business with a distinctive staging brand are two completely different things. You've been taught to build the same business model as everyone else. Offer the same services. And sell the value of home staging instead of doing the work to define the value of working with YOU.
The stagers I work with inside Six-Figure Stager aren't learning how to stage. They're learning how to turn their expertise into a profitable business and distinctive brand. How to define their value based on what they want to be known for and what they do differently, then build their services, pricing and marketing around that.
Every Other Stager.
The Problem is That Generic Staging Business Advice is Making You Look Like
Your Staging Style is Distinctive.
Your Business and Brand? Not so Much.
It's not just about learning how to build a profitable business. But more how to build a business that can generate $10k, $20k, even $50k months consistently. A business designed to grow sustainably. And one that gives clients a reason to choose you, refer you, and ask for you by name.
business design
Identity
Positioning
Messaging
Premium Offer Suite
Pricing
Sales + Lead Generation
Operations + Team Building
Growth + Capacity
Business Leadership
Authority, Visibility + Leadership
brand strategy
Brand Strategy + Business Design
my approach
You can't prices no one questions, build a business capable of scaling sustainably, or become the stager who's always in demand without building both the brand and the business.
meet heather
20+ Years Building the Brand and Business Strategies Behind Multi-Six-Figure Businesses
I spent more than a decade building my own home staging company from the ground up. What started as a small staging business grew into a multi-six-figure company, multiple industry awards, and a reputation as one of the top staging companies in Canada.
But I didn't get there because I was the best stager in my market. I learned how to build a brand that stood out, market the business, build strong relationships with realtors, communicate our value, and create a company people wanted to work with.
Since leaving staging, I've spent years building on that experience through my work in marketing, brand development, sales and business strategy. I've built other six-figure and multi-six-figure businesses using a combination of the same strategies I learned while running my staging business, and new strategies I learned through my own development, education, and experience.
And, I've worked with hundreds of home stagers to help them build memorable and distinctive brands. I've also worked privately with staging business owners, providing the marketing, business, and sales strategies that helped them grow to six and seven figures.
That's the experience I bring to Six-Figure Stager. Not a formula for recreating the business I built, but the strategy and mentorship to help you build yours.
You Don't Become the Obvious Choice by Building the Same Business as Everyone Else
After 20+ years in the industry, building a multi-six-figure business and helping hundreds of other stagers build theirs...
I've got opinions.
I firmly believe that one of the fundamental reasons why home stagers struggle to be valued and paid what they're worth is because they've been taught to build identical businesses.
To offer the same services. Follow the same business model. And leverage the value of home staging instead of taking the time to define their own value and give clients a reason to choose THEM over their competitors.
It's why experienced home stagers come to me after years in the business still losing jobs to cheaper stagers.
And it's why realtors view stagers as interchangeable. Because when the value is in staging rather than the staging company, who delivers it matters a whole lot less.
As someone who deeply understands just how valuable the work is that stagers do, this issue has bothered me for years.
And it's why I created The Six-Figure Stager.
To help stagers do the deeper work of defining what makes them valuable outside of the value of home staging. To build a brand and business around their strengths, expertise, perspective and approach.
And then build the framework for a profitable, sustainable business on top of it.
i approach staging businesses differently
Join the monthly mentorship and live learning calls to get real advice, strategy, and support for the challenges you're facing in your business.
Learn from other stagers on the calls who are doing the same work you are. Take advantage of the community to get support, advice, and accountability in between calls.
Get Coached + Supported as You Build Your Business
05
Learn how to lead with confidence, position yourself as a thought leader, and build the kind of visibility that makes you the name people trust before they every compare prices.
Build Your
Leadership + Authority
04
Build your offer suite, pricing, and client experience so you can charge what your wok is actually worth. Develop and implement systems in your business so you can grow and scale. Create a marketing + lead generation system to build visibility and keep leads coming in consistently.
Design Your Business for Growth + Profit
03
You'll start developing your unique brand identity. This will help you define your value and get clear on what you want to be known for. This will help you set yourself apart in your market and give clients a reason to choose YOU over someone else.
Define What Makes You Different
02
You'll start with a Business Design Assessment so we can see where your business is at right now, where the gaps are, and what you need to start working on first.
Start With Your Business + Brand
inside the mentorship
01
Here's How We'll Build Your Business + Brand
“Working with Heather has completely transformed how I think about and run my business.”
- DANIELLE, HOUSE OF WABI
This is for you if...
01
You want to be the stager realtors + clients ask for by name, not because they see the value in staging, but because they see the value in working with YOU.
02
You want to confidently charge premium prices and get paid what you're worth.
03
You're ready to learn how to build the systems and processes that will make scaling and growing easier and sustainable.
04
You want to build a staging business capable of generating consistent $10k, $20k, or even $50k months.
05
You're ready to step out as the CEO in your business and become the face of your brand.
The Six-Figure Stager Isn't for Everyone.
It’s not the right fit if you’re still deciding whether you want to start a home staging business or you’re looking for training on how to stage homes.
It’s also not for you if you’re looking for a quick fix, another certification, or you aren't ready to do the work to define your own value outside of the value of staging..
And it’s not for you if you want someone else to build the business for you. You’ll get the strategy, mentorship, tools and support, but you have to be willing to do the work of building it.
But if you're willing to do the deeper work to build a business that's uniquely yours, stay open to new approaches, and make the time to work on the business you want to grow, I'd love to work with you inside the mentorship.
From residential stager to model suite designer
red b., red barrinuevo home
“Heather helped bring clarity to our brand, our marketing, and our messaging. What impresses me is the strategy and real value she brings. It's results-driven, aligned, and designed to move my business forward.”
Prior to working together, and despite a strong media presence, Red was struggling to stand out in the competitive Toronto market. We refined his brand identity and positioning around the clients and projects he wanted more of, including high-end residential and model suite design. We then built the marketing and messaging strategy to support that positioning and increase awareness of his brand. Within six months, Red was consistently landing model suite projects and high-end residential design clients.
Deirdre's story is different because we've worked together through the evolution of her business. What began with building a luxury home staging brand eventually led us to look more deeply at where she wanted the business to go next. Most recently, we've repositioned Merrow around home transitions, bringing together her staging expertise with a broader service designed around helping clients navigate the process of moving from one home and stage of life to another.
From Stager to Home Transitions Specialist
03
Danielle initially came to me thinking she needed to refine her home staging brand. But as we dug deeper into what she actually wanted to be known for, it became clear she didn't want to build another staging company. We developed House of Wabi around her minimalist design philosophy and a new lifestyle design approach focused on helping busy women create calmer, more intentional homes. The work changed not just her brand, but the direction of her business.
From Vacant Stager to Lifestyle Designer
02
Rhonda had completed her staging certification, but still felt scattered in her business and found herself competing on price. We defined what she wanted to be known for, who she wanted to attract and how her coastal design aesthetic could become part of her positioning. From there, we built Salt & Shore Staging Designs, a cohesive luxury brand positioned around vacant staging and coastal design in her Florida market.
From Competing on Price to a Distinctive Luxury Brand
01
“I call Heather the brand whisperer. I have gone from scattered and competing on price in my staging business to focused and competing on value for my ideal client.”
“I came to Heather with just a vision and a lot of hope. She helped me turn it into something beautiful and tangible, an entire brand and business I could have never created alone..”
“Through thoughtful conversations and a deep dive into my business goals, personal aesthetics and aspirations, Heather helped shape my brand identity into one that was curated for my business. She helped me completely redefine my business and brand. I would never have the business I have today if it hadn't been for her.”
Are You Charging Enough?
Creating Ride-or-Die Client Relationships
Capacity Planning to Grow Your Business
what we're talking about inside the six-figure stager
your business keeps evolving. What you need to know will too.
cad/year
once all 15 spots are filled, hybrid will move to a waitlist.
$8,000
save $400 a year
Save $50 a quarter
6 month min commitment
cad/quarter
$2,050
cad/month
$700
investment
Tangible advice + action plans to improve your positioning, profitability, operations + marketing
Deeper leadership work: helping you think, make decisions, and show up as the CEO, expert + leader you want to become.
Deeper strategy work tailored to your business: challenging how you think about your brand, positioning, offers, profitability, operations, marketing + growth.
My strategic perspective on your business + brand including what I see holding you back
Quarterly 1:1 strategy sessions with me
Private 1:1 Onboarding + Strategy Session
EVERYTHING IN MENTORSHIP, PLUS:
For the stager who wants everything inside the mentorship plus more personalized support from me as she applies it to her own business.
Hybrid Mentorship
limited to 15 spots for more personalized support
cad/year
save $400 a year
save $50 a quarter
$5,000
6 month min. commitment
cad/quarter
$1,300
cad/month
$450
investment
Direct access to me for strategic coaching, feedback, and guidance.
Member comunity for support + accountability
Access to the growing business curriculum to help you develop the positioning, systems + marketing
Practical business tools + resources to help you put the strategy into action
Monthly live learning sessions to learn new strategies to build and grow your business
Monthly mentorship calls where you bring your questions and challenges to get strategic advice
Business Design Assessment to identify your business gaps and priorities + where to start
what's incuded
For the stager who wants the strategy, mentorship + frameworks to build a distinctive brand, grow profitably and become a stronger business owner.
Mentorship
six-figure stager
Choose the level of mentorship and access that fits the support you want as you grow your business.
Two Ways to Work With Me Inside the Six-Figure Stager
choose your level of support
You don't have to figure everything out between calls on your own. Ask questions, get feedback, share what you're working through and learn alongside ambitious staging business owners who are building their businesses too.
Community + Ongoing Support
05
Don't just learn the strategy. Put it to work in your business with assessments, planners, templates and tools that help you make better decisions, understand your numbers and turn what you're learning into tangible changes in your business.
Business Tools, Templates + Planners
04
Access the strategies, lessons and frameworks I've developed to help you build both the brand and the business, from defining what makes you valuable and strengthening your positioning to marketing, profitability, systems, growth and leadership. And as the needs of the businesses inside The Six-Figure Stager evolve, the library will too.
Growing Business Design Library
03
Go deeper into the areas of your business that have the biggest impact on how you grow, from positioning and profitability to marketing, client experience, capacity and leadership. Each session gives you new strategies, ideas and perspectives you can take back to your business and put into practice.
Monthly Live Learning Session
02
Bring the real decisions, challenges and opportunities you're working through and get my strategic perspective on what I see, what you may be missing, and what to do next. You'll also learn as we unpack the businesses in the room and work through the realities of building and growing a staging company.
Monthly Mentorship + Coaching Call
inside the mentorship
01
Everything You Need to Build Your Business + Brand
You Have Questions.
We Have Answers.
FAQ's
The Six-Figure Stager is designed for home stagers who are actively building a business and want to become better at the business side of staging.
You don't need to have everything figured out or already be making six figures. But you should have moved beyond simply learning how to stage and be ready to work on your brand, positioning, profitability, marketing, systems, growth and leadership.
Whether you're building those foundations for the first time or strengthening a business you've already grown, we'll start with where you are now and what your business needs next.
Not at all. The name reflects what we're building toward, not what you need to have achieved before you walk through the door.
Some members are working toward their first consistent $10K months. Others have already built successful staging businesses and are working on stronger positioning, profitability, systems, teams and sustainable growth.
What matters more than your current revenue is that you're serious about building a profitable business and distinctive brand, and you're willing to do the work to get there.
Both options give you access to the full Six-Figure Stager experience, including the Business Design Assessment, curriculum and frameworks, Live Learning Sessions, Mentorship + Coaching Calls, tools and resources, and community.
Hybrid is for the stager who wants to go deeper with me. In addition to everything inside Mentorship, we'll work together privately through an onboarding strategy session and quarterly 1:1 strategy sessions.
That gives me the opportunity to get deeper into your business and brand, share what I see that may be holding you back, challenge how you're thinking about the business, and give you personalized strategies and action plans based on your goals.
You won't log in and be expected to start at Lesson One and work your way through everything in order.
You'll begin with the Business Design Assessment, which will help you take an honest look at the brand and business you've already built, identify your biggest gaps and determine what deserves your attention first.
From there, you'll use the curriculum, frameworks, tools, Live Learning and mentorship based on what you're actively working on in your business.
If you join Hybrid, we'll also use your private onboarding session to go deeper into your assessment, your goals and where I think we should focus first.
There isn't a set number of hours you need to spend inside The Six-Figure Stager each week, and you're not expected to race through the curriculum.
I'd rather see you learn something relevant to your business, implement it and see what changes than consume lesson after lesson without doing anything with it.
That said, this mentorship does require you to make time to work on your business. The members who get the most from it are the ones who show up, ask questions, implement what they're learning and make this work a priority alongside serving their clients.
Live Learning and Mentorship + Coaching Calls are held at 3 PM Eastern Time, and you'll receive the schedule in advance so you can plan around them.
All sessions are recorded and added to the member library. If you can't attend a Mentorship Call live, you can also submit a question, challenge or decision you're working through ahead of time and I'll address it during the call so you can watch my coaching afterward.
If having regular live conversations with me is important to you and the group call time doesn't work well with your time zone, Hybrid Mentorship may be the better fit. Your private strategy sessions are scheduled separately at a time that works for both of us.
Yes. The Six-Figure Stager isn't based on a Canadian staging business model or a formula for how every staging company should operate.
We start with your business: your strengths and expertise, the clients you want to work with, what you want to be known for, your market, your goals and the opportunities available to you. Those things inform the positioning, offers, marketing and business you build.
The strategies and frameworks inside The Six-Figure Stager are designed to help you think more strategically about your brand and business, wherever you're building it.
The Six-Figure Stager is an ongoing mentorship, not a program you need to complete within a certain number of months.
We have a minimum 6-month commitment and the reason for that is that's the minimum amount of time needed to focus on one aspect of your business or brand, making meaningful changes, and start seeing results.
The reason it's ongoing is simple: what you need at one stage of business won't necessarily be what you need six months or a year from now. The mentorship is here to provide ongoing support plus relevant business, marketing, and sales strategies to ensure your business continues to adapt and grow.
Both levels of The Six-Figure Stager are subscriptions with monthly, quarterly and annual payment options.
Mentorship: $450 CAD monthly, $1,300 CAD quarterly or $5,000 CAD annually.
Hybrid Mentorship: $700 CAD monthly, $2,050 CAD quarterly or $8,000 CAD annually.
There is a minimum 6-month commitment. After that, your subscription will continue based on the payment option you selected until you choose to cancel. When you cancel, you'll continue to have access to The Six-Figure Stager until the end of your current paid term.
Because Hybrid includes private strategy work with me, I'm currently limiting it to 15 members.
Once those spots are filled, Hybrid will move to a waitlist. Anyone on the waitlist will be given first access to available spots before I open them publicly again.
You can still join Mentorship while you wait and move into Hybrid when a spot becomes available.
Because you receive immediate access to The Six-Figure Stager curriculum, frameworks, tools and resources when you join, payments are non-refundable.
If you choose to cancel after your minimum 6-month commitment, you'll continue to have full access to the mentorship, including the curriculum, community and live sessions, through the end of your current paid billing period. Your subscription will then end before your next renewal.
is that a yes?
Build the Brand + Business Realtors Ask for by Name
You already know how to stage. Now it's time to build the distinctive brand and profitable business that reflects the expertise, ambition and vision you bring to it.
Join the Six-Figure Stager Mentorship today and start building the business you've been working toward.
Not sure which mentorship is right for you? Book a Connection Call and let's chat.
