When marketing their home staging business, most business owners focus on Instagram or Facebook and completely overlook Pinterest. By doing so, they miss out on the benefits of Pinterest marketing for home stagers and ignore a powerful marketing platform that can get their small business in front of their target audience, especially for visually driven industries like home staging or interior decorating and design.
As I recently discussed on the Home Stagers and Designers on Fire podcast, Pinterest offers a unique platform to showcase a home stager’s work, attract new clients, and grow their brand. By leveraging Pinterest marketing, these businesses can enhance their online presence, drive traffic to their websites or other social media platforms, and ultimately get more leads and sales.
Today, I will dive into why Pinterest is a must-have in your marketing arsenal and how you can harness its power for your home staging or interior decorating business.
What is Pinterest and How Does It Work?
The key to understanding Pinterest is that, unlike social media platforms like Instagram or TikTok, Pinterest functions as a visual discovery engine where users search for inspiration and ideas. It allows users to create ‘pins’ by uploading images or videos, which can then be organized into ‘boards’ based on topics or themes. Each pin can include a title, description, and a link to an external website, making it a valuable tool for driving traffic to your websites and social media profiles.
One of the unique (and best) aspects of Pinterest is the longevity of your content. Content pinned on Pinterest remains searchable and will continue to attract views and engagement long after you’ve posted it. Compared to other social media platforms, where content quickly becomes old news in a matter of days, Pinterest will continue to show your content indefinitely to your audience. Additionally, it’s popular, with nearly 500 million active users. It is a treasure trove for small businesses looking to reach a broad and engaged audience.
Benefits of Pinterest Marketing for Home Stagers and Small Business Owners
Increased Brand Awareness and Visibility
Pinterest’s highly visual nature makes it an ideal platform for home stagers or interior decorators to showcase their projects and design ideas. High-quality images and videos of staged homes will attract the attention of potential clients searching for inspiration. By creating a Pinterest marketing strategy and consistently posting engaging content, home staging, and design professionals can build a solid online presence and stand out in their industry.
Driving Traffic to Websites
How does it work? Well, each pin on Pinterest includes a link to your website, making it a powerful tool for driving traffic. Whether you’re sharing a blog post, highlighting a staging or decorating project, promoting your services, or a lead magnet, Pinterest will help you funnel potential clients directly to your site. This traffic can organically increase traffic to your website and lead to higher conversion rates and more inquiries about your services.
Long-Lasting Content Visibility
The beauty of Pinterest is that well-optimized pins will continue to drive traffic and engagement for months or even years. Unlike other social media platforms where content has a super short lifespan, Pinterest keeps showing your content to your audience and acts like your marketing BFF operating quietly in the background. This strategy means that a single pin if done correctly, can keep bringing visitors to your website long after you post it.
Perfect Marketing Platform for Leads and Sales
Pinterest users use this platform with a specific purpose: finding ideas for a home decorating project, discovering new products, or finding information to help them complete a task or plan an event. This goal-specific focus makes Pinterest a valuable marketing tool, especially given that users are more likely to act based on the content they find. In fact, 85% of users who search for ideas, information, or products on Pinterest make a purchase.
For small business owners like home stagers and interior decorators, this can mean consistent new leads and referrals for their business.
Effective Pinterest Marketing Strategies for Home Stagers
Creating and Optimizing a Pinterest Profile
The best way to get started with Pinterest is to set up a business account on the platform. Create a strong profile with a clear description of your business, relevant keywords, and a link to your website. Include a professional profile photo (ideally your logo) and a professional banner photo to help build brand recognition and trust.
Keyword Research and Its Importance
What are keywords, and why are they important? Keywords are critical on Pinterest because they help your pins get discovered. Understanding your ideal client and researching the terms your potential clients are searching for is vital in getting your content found by them. You should incorporate these keywords into your pin descriptions, board titles, and profile to increase your visibility on the platform and help you attract the right audience.
Regularly Creating and Pinning Engaging Content
To succeed on Pinterest, you must consistently share pins on the platform. Regularly post high-quality images, videos, and graphics related to home staging, decorating, and home selling to attract your ideal audience and get your content seen. Tools like Canva can help you create visually appealing pins, and scheduling tools like Tailwind can schedule your pins to help you consistently share a steady flow of content.
Types of Content to Share on Pinterest
Blog Posts, Vlogs, and Podcast Episodes
Pinterest is a great platform to promote your content and set you up as a thought leader in your industry. Use Pinterest to share pins that link to your blog posts, vlogs, or podcast episodes to help your home staging company build credibility with your audience and inspire them to take action to work with you. By doing so, you’ll not only drive traffic to your website but also establish yourself as an expert in your field.
Showcasing Your Work and Expertise
If you want to increase brand visibility, share images and videos of your staged homes to demonstrate your expertise. One of the key ways we help home stagers and decorators market their business on Pinterest is to create rich video pins that showcase their projects. Additionally, creating infographics and visual data pins will help highlight your knowledge and help you stand out as a thought leader in the home staging or decorating industry.
Inspirational and Educational Content
Pinterest users love inspirational and educational content! By sharing tutorials, how-tos, and infographics that provide value to your audience, you’ll build trust with them and inspire them to want to work with you. This type of content can help you engage with potential clients and build a loyal following.
Brand Content to Tell a Visual Story
Pinterest is a fantastic platform for sharing your brand’s story. When you share images and videos that reflect your company’s values, the quality of your work, and happy testimonials from your clients, you help your business stand out. You also build a connection with your audience, enhance your brand’s credibility, and stand out as an expert.
How to Build an Engaged Audience on Pinterest
Promote Your Pinterest Account
To grow your Pinterest following, you must promote it across your social media platforms and on your website. By doing so, you’ll leverage the existing audience and grow on Pinterest with people who already know your brand and want to learn more about what you do.
Follow and Engage with Relevant Accounts
While Pinterest isn’t a social media platform like Instagram or Facebook and doesn’t require the same level of engagement, you should still engage on it. Start by following and engaging with accounts in your niche. Re-pin, like, and comment on their content to increase your visibility and attract new followers.
Use Pinterest Analytics to Refine Strategies
Part of any marketing strategy involves reviewing and refining your analytics. Use Pinterest analytics to understand which pins and boards perform well with your audience. Then, you can use this data to refine your strategies and create content your audience loves.
Leverage Our Social Media Marketing Services
Pinterest marketing helps home stagers and decorators grow their brands, boost website traffic, and get more leads and referrals.
By implementing the strategies I’ve outlined, you can maximize your Pinterest presence and get your business in front of your ideal audience.
At The Social Stager, we specialize in helping home staging and decorating professionals simplify social media marketing. Our social media management services are designed to elevate your online presence, attract your target audience, and differentiate your brand from the competition.
Ready to take your Pinterest marketing to the next level? Learn more about our social media marketing services and how we can help you succeed.
