email marketing

The #1 Email Marketing Platform for Home Stagers

The Social Stager Blog: #1 Email Marketing Platform

April 5, 2023

I’m Heather.
I'm a home staging expert, marketing nerd, and I'm passionate about helping social media marketing simple for stagers. 
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the email marketing platform I wish I'd had as a home stager

As a social media marketer with years of experience in marketing a home staging business, I understand the importance of effective email marketing for home stagers. In today's digital world, email remains one of the most effective marketing strategies to connect and communicate with clients and potential customers. It's a critical aspect of any small business marketing strategy, including home stagers and interior decorators. That's why I'm sharing my #1 email marketing platform that I recommend for my home staging clients and to any small businesses who are serious about growing their email list.

Over the decade that I ran the marketing arm of my staging company, email marketing was a powerful tool that I used to help showcase our latest projects, share our expertise & services, and build relationships with clients. By providing relevant and useful content to our subscribers, I successfully kept our brand top of mind and helped establish my company as a trusted authority in our industry.

Email templates are beautiful, incredibly visual, and optimized for conversions.

Email marketing for home stagers has evolved since 2008, and I, for one, am thankful for that. Back in the day, I used MailChimp, and I remember how clunky and difficult it was to use. It used to take me hours to create, write, and format email newsletters, which was incredibly frustrating. I recall wishing for a more user-friendly email marketing tool for home stagers that would help me save time & help me create beautiful emails. This is why, when I found Flodesk, I realized that email marketing for home stagers could be fun again. So here are five reasons why I believe Flodesk email marketing is worth considering for small businesses.

I wish I'd had this email marketing platform when I was running my home staging biz!

Why Flodesk is my #1 Email Marketing Platform that I Recommend …

It's Intuitive to Use

To start with, Flodesk's intuitive email design tools make it easy (and fun) to create professional-looking emails that reflect your home staging brand. Even if you're not email marketing savvy, it's ridiculously easy to use their drag-and-drop email builder to create an email that showcases your work and highlights your home staging services. Email marketing for home stagers has come a long way!

I love that Flodesk's email design is block-based, making it easy to move around different elements of your email without having to worry about coding. This is a major time-saver, especially for small business owners who may not have the time (or skill) to devote to learning complicated email design tools.

Templates are Beautiful and on-brand

Aesthetics matter, especially when your home staging business is all about creating beautiful and marketable spaces. That's why I love that Flodesk's templates are visually stunning, making it easy for my emails to stand out. Email marketing for home stagers needs to be aesthetically beautiful in order to effectively communicate your expertise and show off your designs.

Their templates are categorized by the goal, such as “Welcome,” “Make money,” and “Say Thanks.” Each template is made up of stunning blocks that are fully customizable, allowing you to create emails that reflect your brand & personality.

This level of customization is essential for home staging businesses that want to establish a unique brand identity and stand out in a crowded marketplace.

Email Marketing for Home Stagers has reached a whole new level!

Emails are Quick & Easy to Create

One of the biggest objections home stagers have when it comes to creating emails their customers love to open is that it takes too much time. Not anymore! Customizing your emails has never been easier than with Flodesk's email customization tools. You can easily tailor emails to fit the needs of your specific audiences. As a home stager or interior decorator, you can easily segment your audience and create emails that speak directly to those subscribers. This makes email marketing for home stagers super simple.

For example, if you serve both realtors and builders, you can segment your audience and create emails tailored to each audience. This level of personalization helps to build trust with clients and can lead to higher engagement and conversions.

Analytics are Easy to Use and Understand

Understanding the metrics and results of your email marketing campaigns is crucial for small businesses. I love that Flodesk's analytics tools make it easy to track the success of your email campaigns.

As a home stager or decorator, you can use Flodesk's analytics to track open rates, click-through rates, and other key metrics that can help you refine your email marketing strategy over time. Specifically, you can also use this data to identify trends and opportunities to help you grow your business.

It's Not Just Email Marketing

One of the key things that sold me on Flodesk was that it wasn't just about email marketing. Flodesk also enables you to create gorgeous forms for your opt-ins, and they just recently launched checkouts.

Their checkout pages use the drag-and-drop block builder, making it easy to put together a beautifully formatted sales page in minutes. The pre-formatted blocks are gorgeously designed and include text blocks that are written by professional copywriters. You can customize all of these blocks to reflect your product & brand, but I can't emphasize enough just how much time these features save you.

Additionally, even if you're completely new to creating sales pages, Flodesk can help you create a high-converting, beautiful, and on-brand sales page in less than an hour.

Email Marketing for Home Stagers has never been more easy.

It's Affordable

Another key point is that Flodesk email marketing is affordable for small businesses with limited budgets. For just $38/month, you get access to all of Flodesk's features and can send unlimited emails to all your subscribers. This pricing model is a major advantage for small businesses that want to scale their email marketing efforts without breaking the bank.

And if you want the added checkout page feature, you can get both for just $59/month. This combination gives you everything you need to make more sales and keep in touch with your customers with emails they will want to open.

Not sure about Flodesk? If you want to try out Flodesk and get unlimited contacts, emails, and automation, use my affiliate code to receive 50% off for the first year, bringing the cost down to just $19/month. Plus, you'll automatically receive your own affiliate code to share with others and earn some extra money.

Wrapping it Up

Email marketing is an essential and powerful tool for small businesses, including home stagers and interior decorators. Overall, home staging business owners who use Flodesk will have access to a user-friendly and visually stunning email marketing solution that can help them build brand awareness, establish trust with clients, and ultimately drive sales.

And as I keep saying, email marketing for home stagers has come a long way since I started my home staging business back in 2008. That's why I love sharing tools like this to help home stagers easily and affordably incorporate email marketing as a key part of their overall marketing strategy to help them better serve their clients and build a profitable business.

Want help with your email marketing? Learn more about our email marketing services and how we can help you build an email list, nurture your subscribers, and get more leads and sales from your email marketing campaigns.

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